Digital Trends

In college I took at sculpting class as a general education requirement.  One day we were sitting in class evaluating and discussing each other’s work. One student had made a piece that I loved at the time, but now I  can't recall what the piece was.  One thing I do remember though, is announcing to the…

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It seems that lately advertising to the Hispanic consumer has become more important to the marketing community than any other segment. In fact, the first advertising deals at this year’s media upfronts, was not for NBC, ABC or CBS but struck with a Hispanic media company, Univision Communications. This once niche marketing segment, is now…

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Today is Social Media Day! To commemorate this holiday, tell us your thoughts. What do you think about social media? What do you like? Dislike? How has it affected your relationships? How much time do you spend on Facebook/Twitter/Pinterest on average? How do you feel about the relationship status? How public/private is your FB page?…

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I started my Facebook page my senior year of high school as a mom-safe alternative to MySpace.  Since everyone and their mother (quite literally) had MySpace accounts, I was constantly getting checked up on by other moms who would report my daily doings to my mom.  I never had anything bad or offensive on my…

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Call me nerdy but one of my favorite "games" to play while watching television or a movie is "Find the Product Placements." Product placement is ubiquitous in media.  I love to imagine the strategy behind it.  Why did the Marketing VP of Oreo Cookies decide to place their product in the TV show "Friends" rather than "7th Heaven"? What would…

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The future of advertising is already here. An industry that has traditionally been owned by agency executives and their clients has completely changed hands; brands, ideas, actions, and social change movements are driven by consumers, and they won't be surrendering ownership any time soon. Given the consumer-generated nature of most activity happening on the internet,…

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I like communication.  I believe that every person I meet is an opportunity for me to improve and/or enhance myself.  Every encounter is a chance for me to observe and discern character qualities and mannerisms that I could benefit from by emulating or avoiding.  They are opportunities to hear another perspective, see a different side…

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It may just be me, but this year is flying by quicker than usual. It's April, and I don't know when that happened. I'm not emotionally prepared for it. Easter next week, then Memorial Day, Labor Day, Thanksgiving and OMG! It’s almost Christmas! Moreover, it's got me thinking about how rapidly our industry is moving…

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Twitter tweets and twinkles in the twilight of its 6th birthday. The first “tweet” was sent out on March 21, 2006 by Twitter founder and CEO, Jack Dorsey. The tweet simply read, “just setting up my twttr.” That’s right twttr was the name of the platform at the time. However, it soon added in the…

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The end of March is upon us. And that means Facebook is switching over to the Timeline format, meaning every Brand Page will be needing some big ole’ updates. If you have switched over already, high five. I applaud you. Rock on. This is still a new format, and like everyone else, I’m still forming…

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