The uncommon agency for the common good


Feb 29, 2012 | by Civilian | Advertising News, Digital Trends

My mornings in the office typically start with a big cup of coffee and my computer. As I drink my coffee and try to convince my body to fully wake up, I peruse all of my communication sources- emails, voicemails, Facebook, Twitter, maybe Drudge Report if I’m feeling particularly ambitious.  In less than 20 minutes I am up to speed on everything important that is taking place in the world on any particular day.  Or at least I feel like I am.

It seems to me that social media is becoming an increasingly popular way to receive current news updates.  Before we can even turn on the television or pick up a paper, we see handfuls of posts on Facebook or Twitter.  Sometimes the news travels so quickly, news reporters aren’t even covering the actual event, but rather the YouTube video or Facebook conversation discussing the past event.

I can’t help but wonder, is the news I am reading about via social media the same as the news I once read in my newspaper or heard on the radio?  Do readers still spend time engaged in news stories, or are 140 characters now enough for us?  Are we becoming lazy, or just more efficient?

Sarah Matley
Account Coordinator
Mood: Pensive

Stay informed. Sign up with your email address and receive news and updates.