The advent of streaming services in the past decade has completely transformed the way we consume entertainment. Initially a lot of people switched to streaming to save money and escape the advertising-heavy world of TV, but now ads are slowly trickling into streaming services as a way for companies to make additional revenue from usership.…
Read MoreFacebook highly encourages A/B testing to help inform your campaign strategy, especially for creative changes. They have a specific tool for conducting these tests on their Business Manager platform. But is A/B testing right for your campaign? Learn more about the basics of A/B testing to find out. What is an A/B test An A/B…
Read MoreSocial media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…
Read MoreMay is Mental Health Awareness Month, and we at Civilian are passionate about destigmatizing mental health issues, and improving access to treatment. That’s why on April 22nd, a few of us from Civilian went to downtown Riverside to show our support at the Send Silence Packing event hosted by Active Minds and the County of…
Read MoreI’ve never been the most decisive person when it comes to my professional life. I changed majors three times, I had internships in four different industries, and ended up going into a different industry than the one I graduated in. My life has never been linear in that sense, and Civilian was the perfect fit…
Read MorePotlucks are the most delicious and effective tool for employee satisfaction. From beginning to end, potlucks are a source of excitement and camaraderie. What better way to tell your co-workers you appreciate them than by putting together something delicious for them to try? On the day of, anticipation brews as people arrive with their…
Read MoreHere at Civilian, summers are cherished for one reason and one reason alone: there are no “Children.” Allow me to explain. Right behind our office are great places where some of us like to go to grab a quick, inexpensive lunch. When we moved to our current location, we would stroll out of the office…
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