The uncommon agency for the common good

All posts by Mariana Fernandes

CTV vs. OTT: Did I say it right?

June 10, 2022 | by Mariana Fernandes | CTV, Digital Trends

The advent of streaming services in the past decade has completely transformed the way we consume entertainment. Initially a lot of people switched to streaming to save money and escape the advertising-heavy world of TV, but now ads are slowly trickling into streaming services as a way for companies to make additional revenue from usership….

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How & When To Run Facebook A/B Tests

September 28, 2020 | by Mariana Fernandes | Digital Trends, How To’s, Social Media

Facebook highly encourages A/B testing to help inform your campaign strategy, especially for creative changes. They have a specific tool for conducting these tests on their Business Manager platform. But is A/B testing right for your campaign? Learn more about the basics of A/B testing to find out. What is an A/B test An A/B…

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The Rise of Stories in Social Media

October 7, 2019 | by Mariana Fernandes | Digital Trends, Social Marketing, Social Media

Social media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…

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Riverside County Sends Suicide Packing

May 1, 2019 | by Mariana Fernandes | Client Spotlight

May is Mental Health Awareness Month, and we at Civilian are passionate about destigmatizing mental health issues, and improving access to treatment. That’s why on April 22nd, a few of us from Civilian went to downtown Riverside to show our support at the Send Silence Packing event hosted by Active Minds and the County of…

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The Job Hopper

September 20, 2018 | by Mariana Fernandes | Agency Life, Civilian Water Cooler, TAP Life

I’ve never been the most decisive person when it comes to my professional life. I changed majors three times, I had internships in four different industries, and ended up going into a different industry than the one I graduated in. My life has never been linear in that sense, and Civilian was the perfect fit…

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