All posts by Mariana Fernandes
CTV vs. OTT: Did I say it right?
The advent of streaming services in the past decade has completely transformed the way we consume entertainment. Initially a lot of people switched to streaming to save money and escape the advertising-heavy world of TV, but now ads are slowly trickling into streaming services as a way for companies to make additional revenue from usership….
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How & When To Run Facebook A/B Tests
Facebook highly encourages A/B testing to help inform your campaign strategy, especially for creative changes. They have a specific tool for conducting these tests on their Business Manager platform. But is A/B testing right for your campaign? Learn more about the basics of A/B testing to find out. What is an A/B test An A/B…
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The Rise of Stories in Social Media
Social media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…
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Riverside County Sends Suicide Packing
May is Mental Health Awareness Month, and we at Civilian are passionate about destigmatizing mental health issues, and improving access to treatment. That’s why on April 22nd, a few of us from Civilian went to downtown Riverside to show our support at the Send Silence Packing event hosted by Active Minds and the County of…
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The Job Hopper
I’ve never been the most decisive person when it comes to my professional life. I changed majors three times, I had internships in four different industries, and ended up going into a different industry than the one I graduated in. My life has never been linear in that sense, and Civilian was the perfect fit…
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