You may or may not be aware of the new IAB ad units, Rising Stars, now being adopted by the digital industry at large. These new rich media banner ad options were created in an effort to spur greater creativity and connection with the right consumers on their terms. Why Rising Stars vs. Standard Banners? –…
Read MoreNot too long ago, I gave an interview about the possible effects of Facebook placing video ads in user newsfeeds. At the time, the idea was just a far off rumor, but now the rumor seems to be getting more real. According to Ad Age’s article released a few hours ago, Facebook is preparing to…
Read MoreOne of the perks of working at an agency like AdEase is that we often have visitors that spoil us with the newest gifts and products. One of our favorite visitors is Muscle Milk who sends a crew out every couple months or so to pay us a visit and educate us on some…
Read MoreMotivation is different for every person. Certainly in the business world, some thrive on being the first, or perhaps the best, while others may be financially driven. People tend to be motivated by something they want, need, can relate to or believe in. It can be ignited by oneself or by other people. Motivation and positive…
Read MoreIn an advertising agency that is growing steadily, the difficult but rewarding process of hiring staff has been a major part of my job description. In addition to the basic job requirements, I’m looking for specific experiences, fit, and communication style. Culture and future goals are also top-of-mind when searching for that perfect person. As…
Read MoreWith so many companies vying for attention, and scratching to secure a discernible shred of market share, the consumer can get lost in the mix. Marketers tell consumers what to buy, why to buy, when to buy, how to feel about the buy, and how to get others to buy in. But, in the cacophony…
Read MoreThe NFL season may be over, but fans are still cheering for their teams in the social networking world. A recent infographic by Social Fresh lists out what NFL teams have the loudest Facebook fans. Being from San Diego, I will be the first to say that it probably isn’t the Chargers. The team that…
Read MoreMarketing and advertising’s sole purpose is to communicate with a particular section of the public about a brand, product or service. In the case of Valentine's Day, marketing efforts for this holiday should be viewed no differently then any other time of the year. The two way street of Valentines Day marketing: one side makes…
Read MoreAdEase is proud to announce it has won three awards in the 2013 AVA Digital Awards. The AVA Digital Awards competition is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of digital communication. As part of the Know the Signs campaign, a multi-faceted suicide prevention…
Read MoreBeing able to chew gum and walk at the same time is a cinch now that we are well into the age of multi-screen consumption. Last night, you were most likely in bed watching Gilmore Girls on TV, while checking your email on your mobile phone for the latest laser hair removal Groupon. Today, at…
Read More