All posts by Civilian

With so many companies vying for attention, and scratching to secure a discernible shred of market share, the consumer can get lost in the mix. Marketers tell consumers what to buy, why to buy, when to buy, how to feel about the buy, and how to get others to buy in. But, in the cacophony…

The NFL season may be over, but fans are still cheering for their teams in the social networking world.  A recent infographic by Social Fresh lists out what NFL teams have the loudest Facebook fans. Being from San Diego, I will be the first to say that it probably isn’t the Chargers. The team that…

Marketing and advertising’s sole purpose is to communicate with a particular section of the public about a brand, product or service. In the case of Valentine's Day, marketing efforts for this holiday should be viewed no differently then any other time of the year. The two way street of Valentines Day marketing: one side makes…

AdEase is proud to announce it has won three awards in the 2013 AVA Digital Awards. The AVA Digital Awards competition is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of digital communication. As part of the Know the Signs campaign, a multi-faceted suicide prevention…

Being able to chew gum and walk at the same time is a cinch now that we are well into the age of multi-screen consumption. Last night, you were most likely in bed watching Gilmore Girls on TV, while checking your email on your mobile phone for the latest laser hair removal Groupon.  Today, at…

On Saturday, February 2, 2013, AdEase staff members will participate in a Charity Bike-a-Thon at the Toby Wells YMCA in Mission Valley. The 10-hour event will benefit underprivileged youth and senior citizens in San Diego and we are currently seeking sponsors to keep us on the move. Special thanks to our Title Sponsor, Bank of…

Raise your hand if you like: automated voice-messaging systems that cannot understand the pronunciation of the number two. Two thumbs up from anyone who appreciates: long waits on the phone with a beep in your ear or the soothing sounds of elevator music. And, a big whoooraahhh from the anonymous lovers of being transferred to…

Facebook recently announced that consumers could send CEO, Mark Zuckerberg a direct message if he or she were willing to pay $100. We asked our staff what they would want message Mr. Zuckerberg and here's what a few of them said: 1.   "I see an opportunity for Facebook to capitalize on the Health Care…

If information is power, then wouldn't having more information about your friends be powerful enough to bring you closer together? It would appear that the masters at Facebook would agree. How do I know? CEO Mark Zuckerberg just unveiled a new search feature on Facebook. The new service called "graph search,"  lets users search their…

Those of you who write for PR will love this story published today at The Onion. Which grammar gang do you subscribe to?     4 Copy Editors Killed In Ongoing AP Style, Chicago Manual Gang Violence New York - Law enforcement officials confirmed Friday that four more copy editors were killed this week amid…