All posts by Civilian
Wanna B: It just got harder to be a B Corp. And we’re embracing that.
Every day, headlines remind us what happens when companies put profits ahead of people and communities. That’s not the company we keep. As a Certified B Corp, Civilian is part of a global family of companies that prioritize community investment instead of community extraction. Twenty years after B Lab launched the B Corp model (the…
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New client win: California Department of Industrial Relations
We’re excited and honored to announce one of our newest partnerships. Civilian was awarded a 48-month contract with the California Department of Industrial Relations (DIR) to provide media-buying strategies for its Heat Illness Prevention, Protection from Wildfire Smoke, Wage Theft Is a Crime, and Women in Construction campaigns. Every year, California workers are harmed by…
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Why project managers deserve a seat at the strategy table
You might be familiar with the classic role of a project manager (PM for short) at a marketing agency—scheduling meetings, building timelines, and scoping budgets. Traditionally, this work happens after the campaign’s deliverables have been decided and the strategy is already set. But that’s becoming an outdated model. If your PM is serving a primarily…
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If you designed your logo in Canva, you probably don’t own it
Since its launch in 2013, Canva has democratized a certain kind of design—thanks to its smorgasbord of swirling fonts, vibey ombrés, and airy, grid-friendly templates. Social posts and invites became a snap. Designing a logo became as simple as typing your brand name into a “minimalist retro” template. And boom: there’s your name surrounding a…
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Our Live Beyond x KQED event marked the end of a campaign. It also felt like an optimistic new beginning.
Campaign closeouts are bittersweet. Hopefully your campaign did what needed to be done and is leaving the people it serves—and the world—in a better place. On the other hand…there’s always so much more work to be done. That's especially true in social impact work. We know campaigns are going to end. The goal is to…
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AI didn’t kill SEO. But it did change the rules. Here’s how we’re helping clients adapt.
If you’ve been following the headlines, you’d think search strategy is in its Wild West era—with AI riding in fast and rewriting the rules overnight. “SEO is dead. Say hello to GEO”“SEO is dead, GEO is king” That’s the mood out there. There’s some truth to it. Search is changing—and quickly. But from where we sit,…
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Meta lawsuits: Can social media harm? Yes. Can social media help? Also yes.
At Civilian, social media isn’t just a distribution channel—it’s one of the places where real conversations about social good, public health, and culture are happening every day. It’s also complicated. We use social media platforms to put life-saving information within reach—whether that’s suicide prevention and help-seeking messaging through our Never a Bother campaign, or creating…
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Healing Hotties: Our Megan Thee Stallion Partnership Wins Best Integrated PR & Marketing Campaign
She’s unfiltered, vulnerable, talented, thoughtful, and real. Everything that makes Grammy Award-winning artist Megan Thee Stallion so beloved and trusted by her millions of fans also makes her an ideal spokeswoman for Never a Bother, the youth suicide prevention campaign we created for the California Department of Public Health. And we’re over the moon to…
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Civilian Agency Wins Best Public Health Campaign and Best Microsite at PR Daily’s Content Marketing Awards!
This fall, Civilian Agency’s work for the Live Beyond and Never a Bother campaigns earned more honors. We’re making room on our shelf for two PR Daily Content Marketing Awards — Best Public Health Campaign for Live Beyond and Best Microsite for Never a Bother. (Adding to our SMANA, Hermes, and Shorty Impact award wins.)…
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Civilian Brings Home GOLD and SILVER at the 2025 SMANA Awards
For the second year in a row, Civilian Agency has won big with SMANA, the Social Marketing Association of North America! They honored us with four 2025 North American Social Marketing Awards — three gold and one silver — for our work on four powerful, diverse, far-reaching public health campaigns. Check out our three golds:…
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