All posts by Civilian

Never a Bother shines bright with GOLD and SILVER at the 2024 SMANA Social Marketing Awards!

For a campaign as urgent and life-saving as youth suicide prevention, it’s vital to not only consult with youth but also co-create with them. Involving diverse youth ensures their voices are reflected and that the campaign can engage and maintain their attention. That was the reality of our Never a Bother campaign for the California…

Civilian Recognized in Ad Age Best Places to Work 2024

Civilian has been named one of the Ad Age Best Places to Work 2024. The annual ranking showcases companies that lead the industry in factors ranging from pay and benefits to corporate culture and leadership. In announcing the rankings, Ad Age commended this year’s winners for overcoming the industry’s challenges of an unsettled economy, changing media…

Stacey Smith: Conscious Curiosity Podcast

Stacey Nelson Smith – Certified B-Corporation: Should I or Shouldn’t I? Tune into this: Civilian's CEO and founder, Stacey Nelson Smith, recently sat down with Jeff Blanton on the Conscious Curiosity SD podcast, where she discussed bringing purpose to your work and how businesses can positively change the communities they work and live in. Below…

Maintaining Personal Privacy and an Open Democracy in an Algorithm-Driven World

While many of us worry about our personal data privacy and security on an ongoing basis, these interrelated issues tend to become political hot buttons each time an election nears. A few weeks ago, the FBI reported that widespread election interference and misinformation was coming from Russia and Iran. This time the communication medium was…

How to Provide Value During Coronavirus

In this time of unprecedented crisis, many businesses are struggling to balance a need to generate revenue to support continued employment against the stark realities of life amidst a global pandemic. While no one wants to appear to be taking advantage of the situation for financial gain, we must sustain as much commerce as possible…

Super Bowl 2014: The Best and Worst Ads of this Year’s Super Bowl

Despite the much anticipated, yet relatively uneventful Super Bowl this year, the Seahawks victory Sunday night was the most watched TV program in U.S. history. The Broncos seemed to seal their fate during the first quarter, so why did so many continue watching the game through its entirety? Well, that question is easily answered with…

Rising Stars: 3 Things You Should Know

You may or may not be aware of the new IAB ad units, Rising Stars,  now being adopted by the digital industry at large. These new rich media banner ad options were created in an effort to spur greater creativity and connection with the right consumers on their terms. Why Rising Stars vs. Standard Banners? –…

Not too long ago, I gave an interview about the possible effects of Facebook placing video ads in user newsfeeds. At the time, the idea was just a far off rumor, but now the rumor seems to be getting more real.  According to Ad Age’s article released a few hours ago, Facebook is preparing to…

  One of the perks of working at an agency like AdEase is that we often have visitors that spoil us with the newest gifts and products.  One of our favorite visitors is Muscle Milk who sends a crew out every couple months or so to pay us a visit and educate us on some…

Motivation is different for every person. Certainly in the business world, some thrive on being the first, or perhaps the best, while others may be financially driven. People tend to be motivated by something they want, need, can relate to or believe in. It can be ignited by oneself or by other people. Motivation and positive…