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Kids React to Cheerios Commercial

As advertisers, we are often asked to come up with creative campaigns that appeal to a broad range of ethnicities, which could mean anything from tailored materials translated into different languages or simply including images of people representative of a specific race or culture. Cheerios’ recent commercial featuring an interracial married couple and bi-racial child…

That’s the Stuff

Twinkies are back! Along with all of their delicious, mystery-cream filled friends. I’m fairly certain there are still people in this world who were just now hearing that Hostess was disappearing, but after being off shelves for 7 months, Hostess has launched a comeback. I have a slight suspicion that this might be a strategic…

Lists. Oh, how we love them! Everything from Night of 100 Stars to The FBI’s 10 most wanted, Americans just can’t seem to get enough of them. Lists give our otherwise arbitrary and mundane lives order and meaning; all while keeping things snappy and concise. This frees us up for more important endeavors such as…

  One of the perks of working at an agency like AdEase is that we often have visitors that spoil us with the newest gifts and products.  One of our favorite visitors is Muscle Milk who sends a crew out every couple months or so to pay us a visit and educate us on some…

I recently took some time away from my incredibly busy career to vacation in the Channel Islands. Without the heavy pressures of work (being on high alert for Fedex is beyond draining), I had time for some reflection. While I encourage you to share your own top five peeves, human or otherwise, I’m far too…

Motivation is different for every person. Certainly in the business world, some thrive on being the first, or perhaps the best, while others may be financially driven. People tend to be motivated by something they want, need, can relate to or believe in. It can be ignited by oneself or by other people. Motivation and positive…

In an advertising agency that is growing steadily, the difficult but rewarding process of hiring staff has been a major part of my job description. In addition to the basic job requirements, I’m looking for specific experiences, fit, and communication style. Culture and future goals are also top-of-mind when searching for that perfect person. As…

With so many companies vying for attention, and scratching to secure a discernible shred of market share, the consumer can get lost in the mix. Marketers tell consumers what to buy, why to buy, when to buy, how to feel about the buy, and how to get others to buy in. But, in the cacophony…

Marketing and advertising’s sole purpose is to communicate with a particular section of the public about a brand, product or service. In the case of Valentine's Day, marketing efforts for this holiday should be viewed no differently then any other time of the year. The two way street of Valentines Day marketing: one side makes…

AdEase is proud to announce it has won three awards in the 2013 AVA Digital Awards. The AVA Digital Awards competition is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of digital communication. As part of the Know the Signs campaign, a multi-faceted suicide prevention…