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The San Diego Comic-Con, which ended about a week ago, has transformed from a comic book enthusiast’s party to a major Hollywood advertising vehicle in the past ten years. Hollywood seemed to catch on to the possibility of the mainstream popularity of comic book characters when films such as the X-Men and Spider-Man trilogies became…

In a wildly spontaneous twist of fate, local rising star advertising agency AdEase has announced that it will leave the advertising business for good and set up shop as AdTimes. In its new role, AdTimes has committed itself to investigative reporting of the San Diego advertising industry. A special weekly column, Paw Prints, will keep…

If you’ve ever taken a basic marketing course, you’re probably familiar with the four Ps. You know – the marketing mix: product, pricing, placement, and promotion. When you mix these ingredients well, it’s a recipe for success. But if you get one wrong, it’s like substituting salt for sugar. That’s a recipe for disaster. I…

We recently installed Google Analytics into our site (which you should do to) and noticed a variety of trends: 1. No one logs on to adease.com on Sundays. 2. The most popular time for our site is Wednesday afternoons. 3. Most people directly type in the URL (as opposed to search for us or following…