Category

Twitter tweets and twinkles in the twilight of its 6th birthday. The first “tweet” was sent out on March 21, 2006 by Twitter founder and CEO, Jack Dorsey. The tweet simply read, “just setting up my twttr.” That’s right twttr was the name of the platform at the time. However, it soon added in the…

The end of March is upon us. And that means Facebook is switching over to the Timeline format, meaning every Brand Page will be needing some big ole’ updates. If you have switched over already, high five. I applaud you. Rock on. This is still a new format, and like everyone else, I’m still forming…

In a bold attempt to cross-brand, Taco Bell recently introduced their latest taco invention which includes a corn tortilla made out of a Dorito’s brand corn chip. While I’ve been known to nosh the “Bell” from time to time, I try to avoid fast food and especially Mexican fast food. I mean really, I do…

Yesterday, I watched the KONY 2012 video for the first time. It’s twenty-nine uninterrupted minutes of pure empowerment, quality editing, and pathos-fueled passion. I was moved. I was curious. I clicked refresh, and saw that the video had been viewed 3,000,000 more times in that half an hour. That number, as I’m sure you’re aware,…

I know, I know. But we need to talk about it. The Recession. I’ve been doing some soul-searching slash internet-digging about new industry trends, and the word is still showing up. So I have come to this obvious-but-also-necessary conclusion: the recession is still on everyone’s mind in a big way. Yes, we are seeing a…

My mornings in the office typically start with a big cup of coffee and my computer. As I drink my coffee and try to convince my body to fully wake up, I peruse all of my communication sources- emails, voicemails, Facebook, Twitter, maybe Drudge Report if I’m feeling particularly ambitious.  In less than 20 minutes…

Most companies recognize the need for an online marketing presence and, at a bare minimum, have a company website.  Many more have begun capitalizing on the use of social media in advertising and marketing their brands, often employing social media such as tweeting, “liking”, blogging and trying to maximize their digital presence using search engine…

I can’t really let this opportunity to discuss Super Bowl commercials pass me by. Oh—and congratulations to the Giants, I guess. But I can be honest enough with myself to admit that I am part of the 58% of women who are glued to the TV when most of our husbands are headed to the…

Rewards programs are, mostly, annoying. Declining to sign up for a rewards program, especially in person, is pretty much awkward. And receiving weekly emails about said rewards program does absolutely nothing for me except clutter my inbox. But, I mean, it’s not like I have a strong opinion on the matter. We all know that…

A few months ago, JC Penney launched a new set of advertisements catered to the male demographic.  As I predicted this campaign did not bode well for the company, particularly due to the “Phoebe” spot which landed JCP with accusations of sexism and just plain being offensive.  The “Everybody Wins” campaign may have incurred even greater…