Monthly Archives: September 2014
Twitter, Done Wrong
Twitter. Universally loved. Universally hated. One thing is for sure: whether you love or loathe Twitter, it is an essential tool for brands. Along with Facebook, Instagram, and other social media platforms, Twitter is an indispensable communications channel for brands and businesses alike to maximize their audience reach and keep up-to-date with current trends. The…
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Would You Pay to Use Facebook?
A recent post from Nationalreport.net made rounds this week titled, "Facebook To Begin Charging Users $2.99/mo Starting November 1st". Naturally, the internet exploded. Users from all over expressed their outrage over the social media kingpin capitalizing on their growing 1.3 billion person user base. But we can all rest easy for now. The article was…
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“Pitcher” Provides Agency Hook Ups
Have you ever heard of the app, Tinder? In case you haven't, Tinder is a very popular dating app, that allows users to sort through pictures of people near their geographic location and say either "yes" or "no" to if they'd like to meet them. A swipe to the right means "yes". A swipe to…
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The NFL Takes a Beating Over Domestic Violence
What do you do when half of your multi-billion-dollar fan-base begins to slip through your fingers, driving with them a storm of negative press? That’s the crisis the National Football League is currently handling, as a domestic violence scandal involving Ray Rice escalates into a full-on press nightmare, bringing with it stigmas of the league’s…
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Roadside Neon
Since the creation of the American interstate, road-side businesses have tried to capture the attention of passing motorists with the flashiest advertising. During the mid-twentieth-century, this came in the form of neon signs. Lodging, stores, and service stations would erect the most vibrant, bright, and uniquely shaped neon signs possible in order to stand out…
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Remembering 9/11
Thirteen years ago, on September 11, 2001, our country was hit by tragedy. Thousands of lives were lost, countless people injured, and many more left heartbroken. Mothers, fathers, children, brothers, sisters, cousins, grandparents, and friends were all lost that day. But despite the heartache and pain, it was not long before we were back on…
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The Next Generation of Mobile Apps
Image via macstories.net With the unveiling of the Apple Watch on Tuesday, the race for the next "big thing" in mobile apps is officially on. Apple was quick to announce the applications provided in their WatchKit already available on the Apple Watch upon its launch in 2015, some of which include the obvious Facebook and Twitter,…
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In Observance of World Suicide Prevention Day: Knowing the Signs of Suicide Could Help Save a Life
On this World Suicide Prevention Day, AdEase wants to empower Californians with the knowledge to recognize warning signs for suicide and to intervene to save a life. Every day, there are family and friends who suffer with emotional pain. While they might feel alone and unable to speak up, it is important for us to…
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What’s Wrong with Millennial Advertising: An AP Review
Via Adweek, AdAge, Fiat’s “Endless Fun” Campaign, and a some-what-critical Accepted Protégé “What is happening? I don’t understand..why?” These are the words of my younger 18 year old brother while watching one of Fiat’s newest ‘Endless Fun’ TV commercial spots. These are probably not the words Fiat was hoping for when they launched a campaign…
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Old Fashioned is In Fashion
Vintage is the new pop culture, even in the advertising world. That’s right, retro design is no longer old fashioned, rather in fashion. Even the most modern products, such as Facebook, Skype, and Guitar Hero, are following this new, old style of advertising. Designers are using effects that mimic worn paper and muted colors, along…
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