Social Media
The Rise of Stories in Social Media
Social media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…
Read more
Exploring Instagram’s Desktop Reporting Dashboard
Facebook recently added an Instagram reporting dashboard to their Creator Studio, which allows account owners to easily view insights on their desktops that were previously only accessible on mobile devices. We took a dive into the new tool to get an understanding of what’s available. Here’s what we learned. The Instagram dashboard allows users to…
Read more
Social Media’s Privacy Rebuild: Where Users Are Going Next
Facebook is no stranger to controversy. After a maelstrom of bad press ranging from poor data privacy practices to election tampering, public trust in the social media giant—and, let’s face it, social media at large—has been irrevocably damaged. While some might think this is finally the death knell for social media, we at Civilian think it’s…
Read more
Social Media for Social Good
From public takedowns and security scandals to incriminating emails, Facebook carries a lot of baggage these days. It’s almost hard to believe this behemoth social media company started out as a place to simply message friends, share pics from your family vacations, or wish your old pal a happy birthday. Many young people, particularly those…
Read more
3 Video Trends You Should Expect to See More of
In today’s fast paced world, media consumers expect to see engaging and relevant content whenever they go online. Brands have to keep up with the times to ensure their content strategy appeals to online audiences’ changing media habits. Video is on the rise and all the signs are pointing to trends that include vertically shot…
Read more