Social Media
Maintaining Personal Privacy and an Open Democracy in an Algorithm-Driven World
While many of us worry about our personal data privacy and security on an ongoing basis, these interrelated issues tend to become political hot buttons each time an election nears. A few weeks ago, the FBI reported that widespread election interference and misinformation was coming from Russia and Iran. This time the communication medium was…
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Keep Your Brand Safe With Facebook’s Brand Safety Controls
It's every marketer's dream to run ads on the exact websites that your target audience is on. Fortunately, through automated online advertising, you’re able to do exactly that. But (there always has to be a but) while your ads are able to run on these particular websites, it doesn't mean these websites are ones you…
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How & When To Run Facebook A/B Tests
Facebook highly encourages A/B testing to help inform your campaign strategy, especially for creative changes. They have a specific tool for conducting these tests on their Business Manager platform. But is A/B testing right for your campaign? Learn more about the basics of A/B testing to find out. What is an A/B test An A/B…
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Why is TikTok so Popular?
It hadn’t even been one full week of sheltering-in-place when my curiosity finally got the best of me. As someone who loves social media and spends way too much time on their phone, I was well aware of TikTok and its growing popularity. I watched as downloads continuously dominated the App Store and read countless…
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4 Ways Social Listening Can Improve Your Advertising Campaigns
Social media has always been used as a means for brands to communicate and engage with their fans and followers. On the consumer’s side, social media is often used as a means to reach out to brands, give feedback on products, and share concerns or praises. It is easier than ever before for brands to…
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The Rise of Stories in Social Media
Social media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…
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Exploring Instagram’s Desktop Reporting Dashboard
Facebook recently added an Instagram reporting dashboard to their Creator Studio, which allows account owners to easily view insights on their desktops that were previously only accessible on mobile devices. We took a dive into the new tool to get an understanding of what's available. Here's what we learned. The Instagram dashboard allows users to…
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Social Media’s Privacy Rebuild: Where Users Are Going Next
Facebook is no stranger to controversy. After a maelstrom of bad press ranging from poor data privacy practices to election tampering, public trust in the social media giant—and, let’s face it, social media at large—has been irrevocably damaged. While some might think this is finally the death knell for social media, we at Civilian think it’s…
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Social Media for Social Good
From public takedowns and security scandals to incriminating emails, Facebook carries a lot of baggage these days. It’s almost hard to believe this behemoth social media company started out as a place to simply message friends, share pics from your family vacations, or wish your old pal a happy birthday. Many young people, particularly those…
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3 Video Trends You Should Expect to See More of
In today’s fast paced world, media consumers expect to see engaging and relevant content whenever they go online. Brands have to keep up with the times to ensure their content strategy appeals to online audiences' changing media habits. Video is on the rise and all the signs are pointing to trends that include vertically shot…
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