All posts by Civilian

[caption id="attachment_2809" align="alignleft" width="230"] Photo source: Official TiVo blog[/caption] It was only a matter of time.  What is it about wordplay that is so endearing?  Who doesn’t love the Geico Gecko or Sprints ability to prevent your husband from bringing home Shamu?   Tebow says his latest endorsement is unrelated to the similarity in names, but…

I am highly skeptical of Facebook apps and am the first to close out of any page that wants access to my information or to post on my behalf.  Though I have snuffed and blocked countless app requests, I just couldn’t resist Grey Poupon.  Yes, you read correctly.  I threw my Facebook app morals out…

The best days are those that start with fresh inspiration.  It can be easy to roll straight from bed to your desk without so much as thinking about where you’re going or how you got there- it’s routine.  I’ve found that browsing the internet for about 10-15 minutes prior to diving into work can be…

As part of its comprehensive Suicide Prevention Initiative, the California Mental Health Services Authority (CalMHSA) announces the official launch of the Know the Signs campaign website www.suicideispreventable.org Know the Signs is a statewide suicide prevention marketing campaign built on three key messages: Know the signs. Find the words. Reach out. The campaign is intended to…

This morning I came across a video ad for Water is Life called “First World Problems Anthem.”  This PSA style advertisement features individuals living in third world environments speaking about first world problems as popularly hash tagged on Twitter. Perhaps this ad centers a bit heavily on guilt, and, ironically, those using the hash tag…

It’s that time of year where American flags fly high and Facebook feeds flood with both positive and negative (educated and uneducated) comments about who will be the next leader of our country.  I really can’t imagine the pressure of being a political leader, or any celebrity figure for that matter; having your every word…

http://www.youtube.com/watch?v=mIuUwFNP7RE&feature=player_embedded Did it work? Obviously, since you are now reading our blog. But why did you choose to read this particular post?  There are three primary reasons you clicked this link, and they all directly relate to the power of “how to.” 1. Obvious headline.  You knew exactly what this blog was about before clicking;…

Apple announces iOS 6 and iPhone 5 and the crowd goes wild. The new update has very cool and useful features. The software update includes new features like vector-based Maps for better graphics and Passbook, which directly challenges Google Wallet. Also, the iPhone 5 improves its screen size and resolution, which creates benefits to the…

Every so often, in Advertising, you get to say "I made a difference." But, how often can you say that the work you do just may save lives? AdEase has managed several suicide prevention campaigns over the past few years, including the San Diego and Riverside Counties' It's Up to Us campaigns and the soon…

Dear Digital Marketers, I have a bone to pick with you.  There I was, sitting on my couch, browsing through my Facebook feed, when I saw it.  Your web banner.  I know you inundate my page with art and offers, but this one was different. It was unique. It was beautiful. It was like I…