In any career, especially Advertising, it’s a great day when you see a project through—start to finish. As an intern sometimes that is not always the case, being a part of projects here and there and somewhere in between. Not to mention trying to familiarize yourself with clients and the do’s and don’ts of agency…
Read MoreYouTube will launch a new feature that will enable the viewers to buy products straight from YouTube videos. This new feature will be part of the “TrueView” video ads which have increased advertisements’ popularity on YouTube. The “TrueView” advertising feature was launched three years ago. “TrueView” works by letting viewers skip the ad after the…
Read MoreWhen Civilian set out to hire professional comedy sketch groups on YouTube for our client PaintCare, the innovative organization behind paint recycling programs in eight states, we had no idea we’d strike online gold. Civilian contracted three popular groups, NANOshorts Entertainment, SlapTv, and Recycled Babies to create videos about paint recycling to compete in an…
Read MoreHave you ever wondered what will happen to your social media accounts after you die? For the people that have lost loved ones, this has been a delicate and frustrating process to go through. After some years of users complaints, Facebook announced the introduction of a new feature that allows for users to designate a…
Read MorePaintCare, the innovative organization behind paint-recycling programs in six states, is excited to announce the launch of an online video contest where three popular YouTube comedy sketch video blog groups are competing for a $10,000 grand prize. In addition to setting up hundreds of places where the public can take back old paint, PaintCare Inc.,…
Read MoreAre you a fan of all those little videos and clips that keep popping up all over your Facebook newsfeed? Depending on your response, I have either great or terrible news for you. Expect more videos in your near future. Many more. In a recent article from Business Insider, it was revealed that Facebook users…
Read MoreHalloween is a time of year that everyone from 8 to 88 enjoys. The pillowcases full of candy, the costumes, and the "scare in the air" make for a memorable holiday. For years, brands have been taking part in the Halloween spirit as well. This year 70% of Americans are planning on celebrating the holiday, where "total spending is expected…
Read MoreAdEase is proud to announce that the San Diego It’s Up to Us campaign was honored with this year's Community Choice Award at Community Health Improvement Partners' (CHIP) Crew Rendezvous event last night. The Community Choice Award honors organizations or campaigns for exemplary work and dedication in community health and prevention. A list of seven…
Read MoreIn an age when traditional advertising methods are shifting, with print revenues steadily declining, and audiences growing wary of branded messages, native advertising presents a solution. Native advertising, or the use of sponsored messages designed to blend in with the surrounding content and user experience, has become increasingly popular as of late, drawing both praises…
Read MoreAn article was recently posted on Printmag.com that sheds light on possibly one of the biggest creative advertising groups that you’ve never heard of. The Graphic Design Unit (GDU) is a department within the United Nations responsible for all their creative content all over the world. This 10 person team has what Print Mag says is…
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