Facebook is no stranger to controversy. After a maelstrom of bad press ranging from poor data privacy practices to election tampering, public trust in the social media giant—and, let’s face it, social media at large—has been irrevocably damaged. While some might think this is finally the death knell for social media, we at Civilian think it’s…
Read MoreThe findings of a recent study by Common Sense Media have been released, revealing the social media habits, preferences, and behaviors of American teenagers aged 13 - 17. The latest research completes the second round of a study first conducted in 2012. The result is a measure of how teens' relationship with social media has evolved over a period of exponential growth (2012 -…
Read More2017 has been a great year for learning the do’s and don’ts of marketing to the generation with the largest buying power since the baby boomers took hold over 50 years ago. But let’s face it, millennials can be challenging to read. One minute they’re avid supporters of a brand, but at a moment’s notice…
Read MoreHave you ever wondered what will happen to your social media accounts after you die? For the people that have lost loved ones, this has been a delicate and frustrating process to go through. After some years of users complaints, Facebook announced the introduction of a new feature that allows for users to designate a…
Read MoreThe everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When was the last time you didn't have…
Read MoreSocial news sites like Buzzfeed have become a staple of the contemporary Facebook feed. With tricky algorithms that perpetuate these websites’ success by labeling them as “quality publishers,” it’s impossible to escape their reach. Social media culture has evolved such that “clickbaiting” or creating headlines and imagery designed to enhance clickthrough to a website is…
Read MoreAt the end of last month, Google revealed their Google+ Project. Although Google's social media endeavor was initially lacking in users (it was only accessible to those with exclusive invites), there is no shortage of buzz about the fastest-growing social network in history. It is said to rival Facebook, though, ironically, the most followed user…
Read MoreTwitter has emerged as one of the leading global social media platforms. The site boasts over 200 million users, with more accounts added daily. Twitter handles represent brands, businesses, individuals, and more. New Twitter users should keep these basic tips in mind. 1. Keep your profile open Twitter is a means to connect with others,…
Read MoreThe devastating earthquake, tsunami, and nuclear disasters in Japan highlight the emerging importance of social media, mobile, and other new disaster response tools in a changing world. These tools warned citizens of impending danger, updated them as it happened, and continue to help the world stay abreast to updates and unite in support for the…
Read MoreAh, the consumer voice; powerful, resonant, relentlessly present. Regardless of any move that you make as a company, whether it’s a new product release, a decision to partner with another brand, or a simple public event that you’ve attended; you never know what the consumer will have to say about it. The only thing you…
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