Social news sites like Buzzfeed have become a staple of the contemporary Facebook feed. With tricky algorithms that perpetuate these websites’ success by labeling them as “quality publishers,” it’s impossible to escape their reach. Social media culture has evolved such that “clickbaiting” or creating headlines and imagery designed to enhance clickthrough to a website is…
Read moreAt the end of last month, Google revealed their Google+ Project. Although Google’s social media endeavor was initially lacking in users (it was only accessible to those with exclusive invites), there is no shortage of buzz about the fastest-growing social network in history. It is said to rival Facebook, though, ironically, the most followed user…
Read moreTwitter has emerged as one of the leading global social media platforms. The site boasts over 200 million users, with more accounts added daily. Twitter handles represent brands, businesses, individuals, and more. New Twitter users should keep these basic tips in mind. 1. Keep your profile open Twitter is a means to connect with others,…
Read moreThe devastating earthquake, tsunami, and nuclear disasters in Japan highlight the emerging importance of social media, mobile, and other new disaster response tools in a changing world. These tools warned citizens of impending danger, updated them as it happened, and continue to help the world stay abreast to updates and unite in support for the…
Read moreAh, the consumer voice; powerful, resonant, relentlessly present. Regardless of any move that you make as a company, whether it’s a new product release, a decision to partner with another brand, or a simple public event that you’ve attended; you never know what the consumer will have to say about it. The only thing you…
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