Tag Archives: Advertising

CTV vs. OTT: Did I say it right?

The advent of streaming services in the past decade has completely transformed the way we consume entertainment. Initially a lot of people switched to streaming to save money and escape the advertising-heavy world of TV, but now ads are slowly trickling into streaming services as a way for companies to make additional revenue from usership.…

Why (Some Of) Your Ads Should Suck

Ah, the advertising creative process. It’s why we do our jobs. Who doesn’t want to spend their days coming up with exciting, challenging, clever words, concepts, and images that impress our friends, make our moms proud, and delight our clients so much that they want to kiss us on the lips? Of course, all of…

Twitter’s “New Year, New Me” Resolution

There has been a lot of talk in the past weeks of Twitter changing its algorithm and reordering its timeline. Twitter denied the changes and told users not to worry, but despite all that, a new algorithm went live Wednesday, February 10. The new algorithm mirrors one currently used by Facebook, highlighting important tweets from…

Facebook no longer limited to the living.

Have you ever wondered what will happen to your social media accounts after you die? For the people that have lost loved ones, this has been a delicate and frustrating process to go through. After some years of users complaints, Facebook announced the introduction of a new feature that allows for users to designate a…

Shark Week

Last week held a very special place in my heart and the hearts of many 18-49 year olds. Last week was Discovery Channel’s Shark Week. The program boasts over 29 million viewers with 2.1 million of those viewers tuned in during prime time. This viewership is as massive as a Megalodon’s bite radius, and like chumming the…

AP Journal #7: A creative debacle

What do you think about the traditional creative team format (Copy and Art)? Greg: As far as creative work goes, a few things about creating good work remain consistent over time. However, as we move into a more digitally driven future, there is less emphasis on the printed word. The supporters of this argument cite the impending…

Weird Al Leverages Viral Potential For Production Backers

Whether you’re a fan of parody music or not, there is no denying that Weird Al’s music catches attention (see the video above.) In an effort to promote his new album “Mandatory Fun” which will be his first release in three years, Weird Al has released music videos routinely for the last week. Music videos…

Looking for the Edge

The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…

A World Cup of potential

In an hour, the US and Belgian FIFA World Cup teams will be proudly chanting their anthems as they prepare to play 90 minutes of football (yeah, football) in one of the most dramatic and exciting World Cups of the last decade. Sure, I'll watch it on my DVR as soon as I get home but in honor of my spitefully…

“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off Media Strategy by AdEase Marketing, Advertising & Public Relations Soars LOS ANGELES/SAN DIEGO (June 24, 2014) — A public outreach campaign from the Los Angeles International Airport to inform travelers and nearby residents of the airport’s extensive multi-billion…