Tag Archives: Advertising
CTV vs. OTT: Did I say it right?
The advent of streaming services in the past decade has completely transformed the way we consume entertainment. Initially a lot of people switched to streaming to save money and escape the advertising-heavy world of TV, but now ads are slowly trickling into streaming services as a way for companies to make additional revenue from usership….
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Why (Some Of) Your Ads Should Suck
Ah, the advertising creative process. It’s why we do our jobs. Who doesn’t want to spend their days coming up with exciting, challenging, clever words, concepts, and images that impress our friends, make our moms proud, and delight our clients so much that they want to kiss us on the lips? Of course, all of…
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Twitter’s “New Year, New Me” Resolution
There has been a lot of talk in the past weeks of Twitter changing its algorithm and reordering its timeline. Twitter denied the changes and told users not to worry, but despite all that, a new algorithm went live Wednesday, February 10. The new algorithm mirrors one currently used by Facebook, highlighting important tweets from…
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Facebook no longer limited to the living.
Have you ever wondered what will happen to your social media accounts after you die? For the people that have lost loved ones, this has been a delicate and frustrating process to go through. After some years of users complaints, Facebook announced the introduction of a new feature that allows for users to designate a…
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Shark Week
Last week held a very special place in my heart and the hearts of many 18-49 year olds. Last week was Discovery Channel’s Shark Week. The program boasts over 29 million viewers with 2.1 million of those viewers tuned in during prime time. This viewership is as massive as a Megalodon’s bite radius, and like chumming the…
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