What do you think about the traditional creative team format (Copy and Art)? Greg: As far as creative work goes, a few things about creating good work remain consistent over time. However, as we move into a more digitally driven future, there is less emphasis on the printed word. The supporters of this argument cite the impending…
Read moreWhether you’re a fan of parody music or not, there is no denying that Weird Al’s music catches attention (see the video above.) In an effort to promote his new album “Mandatory Fun” which will be his first release in three years, Weird Al has released music videos routinely for the last week. Music videos…
Read moreThe relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…
Read moreIn an hour, the US and Belgian FIFA World Cup teams will be proudly chanting their anthems as they prepare to play 90 minutes of football (yeah, football) in one of the most dramatic and exciting World Cups of the last decade. Sure, I’ll watch it on my DVR as soon as I get home but in honor of my spitefully…
Read more“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off Media Strategy by AdEase Marketing, Advertising & Public Relations Soars LOS ANGELES/SAN DIEGO (June 24, 2014) — A public outreach campaign from the Los Angeles International Airport to inform travelers and nearby residents of the airport’s extensive multi-billion…
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