An article was recently posted on Printmag.com that sheds light on possibly one of the biggest creative advertising groups that you’ve never heard of. The Graphic Design Unit (GDU) is a department within the United Nations responsible for all their creative content all over the world. This 10 person team has what Print Mag says is…
Read MoreA recent post from Nationalreport.net made rounds this week titled, "Facebook To Begin Charging Users $2.99/mo Starting November 1st". Naturally, the internet exploded. Users from all over expressed their outrage over the social media kingpin capitalizing on their growing 1.3 billion person user base. But we can all rest easy for now. The article was…
Read MoreImage via macstories.net With the unveiling of the Apple Watch on Tuesday, the race for the next "big thing" in mobile apps is officially on. Apple was quick to announce the applications provided in their WatchKit already available on the Apple Watch upon its launch in 2015, some of which include the obvious Facebook and Twitter,…
Read MoreAny job that calls for creativity usually requires a certain level of inspiration. A while back I wrote a piece on the creative process and the issues that I personally have with it. Although the final product that comes out of a creative process is interesting. What I find more interesting than the final product…
Read MoreI never actually pictured myself working in media or advertising. I have always pictured myself working with franchisees, specifically in international development. I have been fortunate enough to work with a number of companies throughout my college experience and found, unexpectedly, that I actually have a passion for working in media. Realizing that businesses revolve…
Read MoreI consider myself fortunate in having had the opportunity to gain lots of experience before recently graduating college. What's more, the opportunities I've had learning in my field have been in working with real clients and products, allowing me to grow my professional portfolio to something I can be proud to call my work. Though all…
Read MoreDigital, digital everywhere, and not an impression to spare. As TV becomes increasingly more digital, programmatic advertising has become more prevalent. The concept behind programmatic advertising does not concentrate on what the viewers are actually watching, but who the viewer is and how many digital platforms it can be disseminated across. Mark Zeigler, VP of…
Read More“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off Media Strategy by AdEase Marketing, Advertising & Public Relations Soars LOS ANGELES/SAN DIEGO (June 24, 2014) — A public outreach campaign from the Los Angeles International Airport to inform travelers and nearby residents of the airport’s extensive multi-billion…
Read MoreImage Credit: byuinternships.org Being an intern isn’t very fun. It usually runs hand in hand with confusion and a general sense of worthlessness. Whether your internship eventually evolves into a personal assistant role with specialties in coffee mixing and copy-pasting or into a paper filer position with advanced alphabetical skills, very few interns can honestly…
Read MoreThe everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When was the last time you didn't have…
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