Tag Archives: AdEase
AdEase AP Journal #3
I consider myself fortunate in having had the opportunity to gain lots of experience before recently graduating college. What’s more, the opportunities I’ve had learning in my field have been in working with real clients and products, allowing me to grow my professional portfolio to something I can be proud to call my work. Though all…
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Is Programmatic Advertising Taking Over TV?
Digital, digital everywhere, and not an impression to spare. As TV becomes increasingly more digital, programmatic advertising has become more prevalent. The concept behind programmatic advertising does not concentrate on what the viewers are actually watching, but who the viewer is and how many digital platforms it can be disseminated across. Mark Zeigler, VP of…
Read more“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off
“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off Media Strategy by AdEase Marketing, Advertising & Public Relations Soars LOS ANGELES/SAN DIEGO (June 24, 2014) — A public outreach campaign from the Los Angeles International Airport to inform travelers and nearby residents of the airport’s extensive multi-billion…
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AdEase AP Journal #1
Image Credit: byuinternships.org Being an intern isn’t very fun. It usually runs hand in hand with confusion and a general sense of worthlessness. Whether your internship eventually evolves into a personal assistant role with specialties in coffee mixing and copy-pasting or into a paper filer position with advanced alphabetical skills, very few interns can honestly…
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The “Connected Consumer”
The everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When was the last time you didn’t have…
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