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You've seen the buzz word tossed around by new media bloggers and old media journalists alike. Social media: it's what you're participating in every time you tweet, share a link on Facebook, or write a review on Yelp. It's the most democratic form of media to date. Many have tried to pass off social media…

Unless you’ve been living in the woods, cut off from all forms of media for the past three years, you’ve probably heard about Apple’s newest range of iDevices: iPhone, iPod Touch and iPad. The software that runs these devices, iOS (recently shortened from ‘iPhone OS’), has proven to be one of the most user-friendly operating…

Have you ever seen a mobile ad? If you've ever browsed the Internet on your phone (or iPad), chances are you've seen them. You know, the tiny static graphic that hides near the top of the newspaper site, or the obtrusive interstitial in the middle of your Words With Friends game that leaves you searching…

In case you hadn’t heard, Facebook is now the most visited website in the United States, according to analysts at Hitwise. In the 2nd weekend of March, Facebook snuck ahead with 7.07% of U.S. web traffic, barely beating Google’s 7.03%. So what does this mean to advertisers? Simply stated, it’s time to stop putting all…

In case you didn't already know, AdEase has moved to a new location. We're just a few blocks up the road in a nice, big office with plenty of parking. All the change makes me think about what the agency will be like in the future. Which makes me think about the future of media…

Anamoly has been turning out some really great creative for Converse for the last year. I'm not normally a Converse customer, but with the launch of this campaign I've really started to enjoy the brand and actually looked for converse online the other day. These sites are seemingly completely random but all of them provide…

When I try to describe Twitter to someone unfamiliar with the social networks, I am usually met with blank stares and the inevitable complaint I don't want to tell people where I am and what I'm doing all the time. It's really hard to get people past that point, but Twitter is more than just…

Google recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens of thousands of dollars annually to stay up to…

Mobile Media has been just on the verge of breaking in the US for a year or two now. Our technology is finally catching up with Japan and Europe and advertisers are beginning to experiment with a variety of applications. There are going to be a lot of great campaigns based on mobile once U.S.…