All posts by Civilian

Social networking--a phrase, a marketing platform, a way of life. Marketing and PR has infiltrated what was once an underground website aimed at bored college students (you're so behind if you haven't seen The Social Network yet), and has been working out how to best capitalize on an 800,000,000-strong audience. A quick Google search will…

As interactive media transforms and consumer influences continue to shift, 2012 is expected to be the year that online advertising will surpass print. A study released by eMarketer this month predicts that online advertising will grow 23.3% to $39.5 billion in 2012. The study forecasts that advertisers will spend $33.8 billion on magazine and newspaper advertisements,…

Advertising, the black sheep of the entertainment industry will have its day. Often, Advertising is seen as an annoyance….even an intrusion. However, there is one golden day for advertisers. One day of the year when advertisements are revered, even anticipated and desired. That glorious day is Super Bowl Sunday. According to Forbes.com many ad agencies…

The recent bankruptcy filing by Hostess Brands — manufacturers of America’s iconic Twinkie snack cake (a delectable combination of sugar, enriched flour, partially hydrogenated vegetable oil, polysorbate 60 and yellow dye No. 5), — is a bittersweet moment for me. This staple of my early years in San Diego fueled me through after-school activities, college…

Whether or not we are consciously aware of it, we live in a world defined by branding.  Being in the marketing industry, we often converse about branding as it pertains to a company or a product.  Hours upon hours of analysis and evaluation and strategic tactics go in to determine perception and positioning of a…

Yesterday, Google posted on its Inside Search blog that they will be enforcing a new algorithm called the “page layout algorithm”. It is no secret that many content websites makes their money off of marketing ads on their pages. It’s simple, advertisers pay to have their ads on your website on a CPM model and…

Generally people laugh when they hear I am an introvert. Even my husband shakes his head in disbelief when I often confess this to family and friends, as if he is not buying it. It is true. I swear. I have proof. Trust me, I tried to trick the Meyer’s Brigg test several times in…

We’ve all been there. The 2pm post-lunch crash. Perhaps it was tryptophan-induced food coma from the turkey sandwich you ate at lunch, or maybe it’s that morning coffee finally wearing off. Whatever the cause, fatigue in the office can affect your work function and performance, so I’d like to discuss a few steps you can…

[caption id="attachment_1895" align="alignleft" width="178"] “There were ten nationalities represented on my team. Eight different languages and eleven very different cultures. It sounds cliché, but love, listening and compassion really are universal languages. I’m so grateful for the life long and worldwide relationships formed on this trip. I’m truly blessed.”[/caption] As an Account Coordinator at AdEase,…

It would seem, this being 2012 and potentially the end of the Mayan calendar as we know it, there’s no time to waste if you’ve been thinking about getting your business more involved with new media. It’s time to start taking advantage of the countless options for online branding and engagement--time to think outside of…