All posts by Civilian

Federal Beacon Program Set to Go Live at Select Health Care Locations As part of a federal initiative designed to improve medical care through health information technology (health IT), several San Diego health care providers have announced that they are ready to launch a health information exchange (HIE) that will link area hospitals, clinics, ambulances,…

AdEase Marketing, Advertising & Public Relations is proud to welcome Trisha Hall as the new Media Director. Trisha will oversee a wide variety of major media initiatives and provide strategic direction for accounts. She will be responsible for creating and executing innovative integrated multi-media strategies, and conducting key analyses to maximize campaign performance. Prior to…

According to "The 22 Immutable Laws of Branding," the most frequently violated law of branding is consistency. "Markets may change, but brands shouldn't. They may be bent slightly or given a new slant, but their essential characteristics (once those characteristics are firmly planted in the mind) should never be changed." Lack of consistency is certainly…

In the latest YouTube sensation “Riley on Marketing”, a 5-year-old going on 50 explains her point of view on gender marketing. In this pint sized but right-on rant, Riley expresses her frustration with the toy industry, marketers, and society’s perpetuation of gender stereotypes. Walking the girl’s aisle of the toy store with her father, Dennis…

Glögg is what my Nordic relatives call mulled wine—it’s the Norwegian beverage of Christmas and is associated with all the warmth and goodness of the season.  Made with red wine, sugar, spices such as cinnamon, cardamom, ginger, cloves and bitter orange, Glögg is served hot and generally accompanied by raisons, blanched almonds and Ginger Snaps.…

Exercise and physical exertion should be a part of your daily regimen if you want to maintain your mental health. There is no other (virtually) free treatment that works this well for treating depression, and the best part is, everyone has access to it. Therapy and antidepressants may be necessary in some cases, but exercise…

With everyone jumping on the SEM/SEO bandwagon, it can be a challenge to make your pay per click ads stand out from the pack.  The sponsored text ads section of Google search is no longer a novelty.  Search engine ads have evolved beyond a headline, two text rows, and a destination URL.  With Google AdWords extensions…

Many large corporations use separate agencies for digital and traditional advertising. I'm thinking brands like Coca-Cola and Chevrolet. It's just the way they do it - nothing wrong with that. There are some things that digital agencies do better than traditional agencies and vice versa, and it's nice to get the best of both. And…

Riverside County was recently faced with the daunting task of rolling out a multi-million dollar ad campaign for mental health that was both positive and welcoming. AdEase was able to step in with their media planning expertise and develop a comprehensive campaign for print, radio and television. They also designed and developed a user-friendly website,…

We rely on our partners at AdEase to introduce new and innovative media relevant to our markets. They have helped us build consistent communication and marketing through the use of direct mail, print, cinema and cable. AdEase continues to keep us abreast of changes in the digital media world, allowing us to be a leader…