Looking for a creative way to get your message out? Check out Contrex. Unfortunately this product doesn’t seem to be available in the US, and since I do not “parlay vu français” with any fluency, I really can’t tell you too much about their product or their website. From what I can gather, it seems to be a liquid (water) of some sort that encourages you to burn calories while having fun, and it is particularly targeted to women. The fact that I am intrigued by a brand’s commercial that I can’t even understand speaks to the skill of the Contrex marketing team.
This ad is great! Whether this lifesize strip tease actually occurred or it was just staged for this particular video spot, it reminds me that burning calories is not always a chore; it can be fun. On top of burning calories, Contrex is offering me a product that meets my needs, and is catered to my interests as a female. I’m now intrigued by the product, and it gives me a Facebook page that offers me “Ma Contrexperience.” Isn’t that what successful marketing is all about? Marketing a product as an experience? Fun, creative, effective. Fantastique !