All posts by Civilian

The world is massive. It is. The internet, the amount of knowledge, the speed of communication, the international economy… Well, it’s daunting. I’m not exactly singing “It’s A Small World.” This sentiment is a common one. Globalism has made a lot of us long for simpler times, for personalized customer service, for hometown pride. And…

AdEase is proud to announce we are now a Google Adwords Certified Partner (GACP). To become a certified partner, advertising agencies and online marketing companies must pass Google's rigorous exams, which establish the test taker’s in-depth knowledge of Google AdWords. With the GACP designation, AdEase is confirmed as a full service marketing agency able to help…

Like many, part of my morning routine is trashing 10-15 emails clogging my inbox with offers pushing and promoting items I have no interest in. Most of these emails, which brands have spent time and effort creating, never get beyond the subject line. They're playing the numbers game, and while sheer volume and tenacity can…

The year is 2012, Whitney Houston has tragically passed away, another end of the world prediction will be proven false, and the future of advertising and marketing is quickly arising in a unique form. Many movies attempt to foresee the future in a 90 minute extravaganza. However, it is only real through the lenses of…

Since the San Diego Department of Health and Human Services has made such a difference with the "It’s Up to Us” campaign, I was thrilled to get the opportunity to work on a piece of it with the Health Sciences High and Middle College (HSHMC) student interns on a Public Service Announcement (PSA) and Outreach…

I can’t really let this opportunity to discuss Super Bowl commercials pass me by. Oh—and congratulations to the Giants, I guess. But I can be honest enough with myself to admit that I am part of the 58% of women who are glued to the TV when most of our husbands are headed to the…

Rewards programs are, mostly, annoying. Declining to sign up for a rewards program, especially in person, is pretty much awkward. And receiving weekly emails about said rewards program does absolutely nothing for me except clutter my inbox. But, I mean, it’s not like I have a strong opinion on the matter. We all know that…

A few months ago, JC Penney launched a new set of advertisements catered to the male demographic.  As I predicted this campaign did not bode well for the company, particularly due to the “Phoebe” spot which landed JCP with accusations of sexism and just plain being offensive.  The “Everybody Wins” campaign may have incurred even greater…

The fact that you’re reading this blog means that you’re probably someone who’s interested in marketing, advertising or public relations, and that’s why I’d like to invite you to guest blog for AdEase. We like sharing good ideas and thought provoking insights, both ours and yours. We just like sharing. Having a guest post on…

So this month we’ve all read the slew of social media experts at advertising and marketing agencies blog, tweet and publish their 2012 predictions — and last year saw its share of both the perceptive (the embrace of mobile) and the preposterous (Google+ immediately dethroning Facebook). To keep my comments in the first camp, let…