The uncommon agency for the common good

10 Public Relations Recommendations for Paula Deen

Jun 27, 2013 | by Sherry LeCocq | The PR Pulse

I’ve been practicing PR for almost ten years and every time I witness a celebrity in hot water, I wonder, “how will their publicist handle this one?”  I’ve never done celebrity PR before so, it’s hard for me to imagine what the life of publicist is like, especially if they manage someone like Charlie Sheen, Lindsay Lohan or any Kardashian.

All I know is, as much as I like controversy, Paula Deen’s goose may be cooked and I wouldn’t want to be in her publicist’s shoes right now. So, rather than put forth my own ideas for a crisis management strategy, I wondered what some famous people from history and present day (real and fictitious) would have to say about this.

  1. “She needs to just shut up for a while.” – Friedrich Nietzsche
  2. “She needs to go work in the White House kitchen as a sous chef.”  – John F. Kennedy
  3. “The lady doth protest too much, methinks.”– William Shakespeare
  4. “She’s been pushing unhealthy food on the public for long enough. I say let her burn.” – Jack Lallane
  5. “Hell, if Martha Stewart and Chris Brown still have a loyal following, Paula will be fine. I wasn’t so lucky.” – Al Capone
  6. “No amount of crying or apologizing on TV is going to help her right now.” – Judge Wapner
  7. “She should get back to basics and cook for people. She should create an opportunity for young chefs. Outreach to young people in need helping them cook healthy meals. Focus on childhood diabetes and obesity could show her compassionate sweet side and that will well-balance her past and current problems.” – Dr. Martin Luther King, Jr.
  8. “She said she was sorry… Everyone needs to get over it!!!” – Mother Theresa
  9. “Who is Paula Deen (I don’t mean literally but, rather, on a grand, important scale) and why should I give two sh*ts about what she says, man?” – Jeff “The Dude” Lebowski
  10. “There’s nothing wrong with hiding.” – Anne Frank

*These are not actual quotes

Sherry LeCocq
PR Manager
Mood: Craving butter

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