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The best days are those that start with fresh inspiration.  It can be easy to roll straight from bed to your desk without so much as thinking about where you’re going or how you got there- it’s routine.  I’ve found that browsing the internet for about 10-15 minutes prior to diving into work can be…

This morning I came across a video ad for Water is Life called “First World Problems Anthem.”  This PSA style advertisement features individuals living in third world environments speaking about first world problems as popularly hash tagged on Twitter. Perhaps this ad centers a bit heavily on guilt, and, ironically, those using the hash tag…

http://www.youtube.com/watch?v=mIuUwFNP7RE&feature=player_embedded Did it work? Obviously, since you are now reading our blog. But why did you choose to read this particular post?  There are three primary reasons you clicked this link, and they all directly relate to the power of “how to.” 1. Obvious headline.  You knew exactly what this blog was about before clicking;…

[caption id="attachment_2592" align="alignleft" width="300"] Before[/caption] Where is your demographic on Saturday morning?  For me, most Saturday mornings consist of some serious bonding time with my pillow, followed by a hot cup of coffee and some sort of breakfast item prepared at my leisure.  I, like most Americans, spend my Saturdays in chill-mode.  Saturdays are prime…

Isn’t that the way it’s supposed to happen? Yes, and I am a firm believer that a real job should be preceded by college and an internship(s).  Regardless if you are entering the entertainment, advertising, financial or any other industry, real work and world experience are invaluable. Your long-term success is too important to leave…

As a recent graduate and an intern here at AdEase, I am constantly being handed career advice. “Dress for the job you want, not the job you have,” is a platitude that has struck a chord with me recently. While I do see the face value of this advice and realize that people will take…

Penguins, Pandas and Other Deadly Creatures

There has been much murmuring in the internet world about the recent major updates by Google to how they determine search result rankings, innocuously named Panda and Penguin. These friendly-sounding creatures have turned out to be quite vicious in some instances, apparently swallowing entire websites whole or sinking them deep into the nether regions of…

In college I took at sculpting class as a general education requirement.  One day we were sitting in class evaluating and discussing each other’s work. One student had made a piece that I loved at the time, but now I  can't recall what the piece was.  One thing I do remember though, is announcing to the…

It seems that lately advertising to the Hispanic consumer has become more important to the marketing community than any other segment. In fact, the first advertising deals at this year’s media upfronts, was not for NBC, ABC or CBS but struck with a Hispanic media company, Univision Communications. This once niche marketing segment, is now…

Whenever a new creative project kicks off, there’s usually a myriad of opinions floating around.  The client knows what they want but lacks the skill or ability to produce the visual in their head, or doesn’t know what they want but knows clearly what they don’t want.  The Account Manager feels responsible for pleasing the…