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Roadside Neon

Since the creation of the American interstate, road-side businesses have tried to capture the attention of passing motorists with the flashiest advertising. During the mid-twentieth-century, this came in the form of neon signs. Lodging, stores, and service stations would erect the most vibrant, bright, and uniquely shaped neon signs possible in order to stand out…

The Next Generation of Mobile Apps

Image via macstories.net With the unveiling of the Apple Watch on Tuesday, the race for the next "big thing" in mobile apps is officially on. Apple was quick to announce the applications provided in their WatchKit already available on the Apple Watch upon its launch in 2015, some of which include the obvious Facebook and Twitter,…

Weird Al Leverages Viral Potential For Production Backers

Whether you’re a fan of parody music or not, there is no denying that Weird Al’s music catches attention (see the video above.) In an effort to promote his new album “Mandatory Fun” which will be his first release in three years, Weird Al has released music videos routinely for the last week. Music videos…

Looking for the Edge

The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…

Mind “The Gap”

I am an avid listener of NPR (National Public Radio), PRI (Public Radio International), and the podcasts they put out. Most notably “This American Life” hosted by Ira Glass. Being a listener for nearly five years, his voice has become recognizable almost instantaneously and I imagine most of my fellow subscribers share this ability. Unlike…

Why Count Sheep When You Can Call the Milk Man?

Sometimes, I just can’t sleep.  It doesn’t matter how many sheep I’ve counted, how many hours of exercise completed that day, how few hours of sleep were completed the night prior, nor (contrary to the premise of this blog) how many glasses of milk warmed or not that I’ve drinken. Drank? Drunk? I digress. The…

Those of you who write for PR will love this story published today at The Onion. Which grammar gang do you subscribe to?     4 Copy Editors Killed In Ongoing AP Style, Chicago Manual Gang Violence New York - Law enforcement officials confirmed Friday that four more copy editors were killed this week amid…

According to the Mayan calendar, the world may end on Dec. 21, but the Jell-O brand is introducing a tongue-in-cheek commercial about its own effort to avert the apocalypse. Check out their awesome ad.   Sherry LeCocq Public Relations Account Manager Mood: Relieved

Australia’s fastest-spreading viral video “Dumb Ways to Die”  has amassed over 28 million views (I personally am responsible for at least 150 in San Diego, CA) on YouTube since it was posted on November 14. The clip was created by McCann World Group Australia to promote safety on Melbourne Metro Trains. This clever safety message…

The Public Relations Society of America recently polled its members with a simple fill in the blank statement "PR is _____." Here is a cool info-graphic featuring some of the results.