All posts by Civilian

This past month has been one of those months where there just doesn’t seem to be enough hours in the day.You know when you’re not entirely sure what you did every day but somehow every last second was filled with some form of productivity.In the midst of all the hustle and bustle, I blinked, and…

The first amendment sometimes is lost in translation. Or rather found in a variety of translations. Some argue that this country was founded on the principle of free speech and that censorship should be illegal. Others argue that in some cases we may need more censorship as they do not wish to be subjected to…

re•li•gion Show Spelled [ri-lij-uh n] –noun a specific fundamental set of beliefs and practices generally agreed upon by a number of persons or sects: the Christian religion; the Buddhist religion. Religion. Nine insignificant letters that when placed together carry huge weight. If you’ve paid any attention to the media lately then you know that judgment…

The devastating earthquake, tsunami, and nuclear disasters in Japan highlight the emerging importance of social media, mobile, and other new disaster response tools in a changing world.  These tools warned citizens of impending danger, updated them as it happened, and continue to help the world stay abreast to updates and unite in support for the…

It’s officially Bowl Season – a magical time of year when any college football team worth a grain of salt celebrates with a trip to a neutral location for one last matchup. It’s the final opportunity for the perennial powerhouses to flaunt their might, and for the underdogs to turn heads. Every team in contention,…

The face of Facebook is slowly being chipped away. I don't mean Mark Zuckerberg's face is deteriorating, nor do I mean that pixels are falling off your screen or that the site will stop growing. In all likelihood, its user interface will continue receiving regularly scheduled facelifts and its database of users will continue to…

Rebranding is a crucial change for a company. It can make or break the company image. If the campaign is not well planned and organized and fails to achieve a set goal, it could not only cost a company thousands of dollars, but place a negative light on the company’s overall image. Thinking with a…

>Group buying is everywhere. From Groupon and LocalTwist to your local newspaper’s equivalent, we can’t escape its recent surge. Group buying is generally a good thing. Consumers love the low prices, and businesses love the traffic. And the group buying agents love their cut of the transactions. But it’s easy to go wrong. Lack of…

Ah, the consumer voice; powerful, resonant, relentlessly present. Regardless of any move that you make as a company, whether it’s a new product release, a decision to partner with another brand, or a simple public event that you’ve attended; you never know what the consumer will have to say about it. The only thing you…

We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…