The fact that you’re reading this blog means that you’re probably someone who’s interested in marketing, advertising or public relations, and that’s why I’d like to invite you to guest blog for AdEase. We like sharing good ideas and thought provoking insights, both ours and yours. We just like sharing. Having a guest post on the AdEase website gives you the opportunity to grow your own blog, build your influence online, receive quality backlinks, and strengthen your reputation and your site’s SEO.
I love listening and learning from thought leaders. I appreciate those who are willing to share their point of view, expertise, predictions and lessons learned, and that means that AdEase blog readers probably do as well. As a guest blogger you’ll be able to increase your reach with other marketers and fortify your brand awareness and affinity.
Successful proactive business development is about developing relationships. As the Director of Business Development, I view the relationship-building process in four phases: Awareness, Trust, Worth and Decision. All new business starts with Awareness, and guest blogging benefits for this phase are obvious. Guest blogging allows prospects to know who you are and what you do. Trust is the phase when your prospective client is starting to believe what you say and what you can do. Again—guest blogging can be hugely beneficial. Worth shows that what you do generates a benefit for your clients. Case studies or thought-pieces (blogs) are a way to demonstrate your potential value to a company.
As an AdEase blogger, I’d like to hear about your expertise, insight or innovative advertising strategy/tactic/vehicle/measurement/campaign—and that probably means that readers of the AdEase blog are interested as well. Please give me a call or send me a reply. Let’s build a relationship, help each other and share.
Katherine Timm
Director of Business Development
Mood: Collaborative
