All posts by Civilian

It was important for us to find an agency that would help us drive attendance to both our games and special events, as well as increase awareness of our evolving brand. AdEase has provided us creative and detailed plans that have helped us reach our goals. It is without hesitation that I recommend the work…

It is difficult to find an agency that is large enough to provide a high-level volume and high-quality work, while also continuing to provide a highly responsive, personal touch. AdEase is just that type of agency. AdEase has managed to approach each of our initiatives with a fresh, creative perspective. – Dan Bennett, Media &…

AdEase is proud to announce it received top honors at the Association of Marketing and Communication Professionals (AMCP), 2011 MarCom Awards.  AdEase walked away with a total of eight awards, including four golds and a platinum. The MarCom Awards is an international creative competition recognizing outstanding achievements in marketing and communications. “AdEase is dedicated to…

Data and Metrics If there's one thing that online advertising isn't lacking, it's data. Publishers, vendors, and agencies drool over the vast amounts of consumer and web user data available to them. It's often presented against metrics, like cost per thousand impressions (CPM), cost per click (CPC), cost per action/acquisition (CPA), and countless others. If…

New site showcases creative work, team experience, and capabilities. November 9, 2011, San Diego, CA - AdEase, one of the leading full service advertising, marketing and public relations agencies in California, today announced the launch of their new corporate website www.AdEaseOnline.com. The site features a fresh look, intuitive navigation and insight into AdEase capabilities and…

Fully sowing online placements requires intelligent attribution models. Oh, the placements you'll sow on websites, you know. It starts as a pitch, a new business itch. You'll get the campaign brief and turn through each leaf, scheming up plans to meet the demands. Jumping online as fast as you can, pulling up sites for a…

Product placement has had a presence in media for decades. Early radio shows in the 1930's and 40's, such as The Campbell Playhouse and Ford Theater, integrated products right into their program titles. Recently, documentary filmmaker Morgan Spurlock covered the controversial practice in his new film, POM Wonderful Presents: The Greatest Movie Ever Sold. Here…

In honor of the U.S. Women's soccer team's recent success in the World Cup and the Real Madrid vs. CD Guadalajara match in San Diego, AdEase presents, in no particular order, ten great soccer-related commercials. Nike: Women's World Cup This commercial focuses on the 1999 World Cup champion team. Nike was able to tie in…

At the end of last month, Google revealed their Google+ Project. Although Google's social media endeavor was initially lacking in users (it was only accessible to those with exclusive invites), there is no shortage of buzz about the fastest-growing social network in history. It is said to rival Facebook, though, ironically, the most followed user…

Twitter has emerged as one of the leading global social media platforms. The site boasts over 200 million users, with more accounts added daily. Twitter handles represent brands, businesses, individuals, and more.  New Twitter users should keep these basic tips in mind. 1. Keep your profile open Twitter is a means to connect with others,…