All posts by Civilian
The Power of Positive Messages
With so many companies vying for attention, and scratching to secure a discernible shred of market share, the consumer can get lost in the mix. Marketers tell consumers what to buy, why to buy, when to buy, how to feel about the buy, and how to get others to buy in. But, in the cacophony…
Read more5 Interesting Facts About NFL Teams and Their Social Media Fans
The NFL season may be over, but fans are still cheering for their teams in the social networking world. A recent infographic by Social Fresh lists out what NFL teams have the loudest Facebook fans. Being from San Diego, I will be the first to say that it probably isn’t the Chargers. The team that…
Read moreDoes marketing spoil the true meaning of Valentine’s Day?
Marketing and advertising’s sole purpose is to communicate with a particular section of the public about a brand, product or service. In the case of Valentine’s Day, marketing efforts for this holiday should be viewed no differently then any other time of the year. The two way street of Valentines Day marketing: one side makes…
Read moreAdEase Selected as Winner in the 2013 AVA Digital Awards
AdEase is proud to announce it has won three awards in the 2013 AVA Digital Awards. The AVA Digital Awards competition is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of digital communication.
Read moreMulti-Screen Users: Walk and Chew Gum at the Same Time
81% of Americans use a smartphone and watch TV simultaneously. This is a huge percentage and really emphasizes the importance of a cohesive cross-platform marketing strategy in order to capitalize on these new viewing habits. As marketers, it is important that we recognize this and start to address it, unless you want to be unemployed in 2014.
Read more