Tag Archives: marketing
CTV vs. OTT: Did I say it right?
The advent of streaming services in the past decade has completely transformed the way we consume entertainment. Initially a lot of people switched to streaming to save money and escape the advertising-heavy world of TV, but now ads are slowly trickling into streaming services as a way for companies to make additional revenue from usership….
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Twitter’s “New Year, New Me” Resolution
There has been a lot of talk in the past weeks of Twitter changing its algorithm and reordering its timeline. Twitter denied the changes and told users not to worry, but despite all that, a new algorithm went live Wednesday, February 10. The new algorithm mirrors one currently used by Facebook, highlighting important tweets from…
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Looking for the Edge
The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…
Read more“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off
“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off Media Strategy by AdEase Marketing, Advertising & Public Relations Soars LOS ANGELES/SAN DIEGO (June 24, 2014) — A public outreach campaign from the Los Angeles International Airport to inform travelers and nearby residents of the airport’s extensive multi-billion…
Read more1 Key to Getting Results this Bowl Season
It’s officially Bowl Season – a magical time of year when any college football team worth a grain of salt celebrates with a trip to a neutral location for one last matchup. It’s the final opportunity for the perennial powerhouses to flaunt their might, and for the underdogs to turn heads. Every team in contention,…
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