Tag Archives: marketing

No, I'm not going to talk about how to market the reform of healthcare. I'm not even going to talk politics. I'm going to talk timeliness. Just as this is the perfect time to use healthcare reform in a blog title, this may also be the perfect time for your business to invest in marketing.…

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If you’ve ever taken a basic marketing course, you’re probably familiar with the four Ps. You know – the marketing mix: product, pricing, placement, and promotion. When you mix these ingredients well, it’s a recipe for success. But if you get one wrong, it’s like substituting salt for sugar. That’s a recipe for disaster. I…

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Marketers have long been concerned with ‘name recognition’ or ‘brand awareness’. But in the18 years that I’ve worked in the industry what my clients really care about is what that campaign did to sales. There are four steps, and they all relate to Kipling's five W’s and an H. Step 1. PLAN the campaign around…

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