The uncommon agency for the common good

Tag Archives: marketing

3 Ways to Thrive During the Defacing of Facebook

December 8, 2010 | by Civilian | Digital Trends

The face of Facebook is slowly being chipped away. I don’t mean Mark Zuckerberg’s face is deteriorating, nor do I mean that pixels are falling off your screen or that the site will stop growing. In all likelihood, its user interface will continue receiving regularly scheduled facelifts and its database of users will continue to…

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5 Steps for Social Media Reputation Success

September 21, 2010 | by Civilian | Digital Trends

Ah, the consumer voice; powerful, resonant, relentlessly present. Regardless of any move that you make as a company, whether it’s a new product release, a decision to partner with another brand, or a simple public event that you’ve attended; you never know what the consumer will have to say about it. The only thing you…

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Speak on it: Why now more than ever, your opinion matters

August 31, 2010 | by Civilian | Digital Trends

We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…

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Three Steps to Successful Branding

July 21, 2010 | by Civilian | How To’s

Branding. We are repeatedly smacked across the face with this word, this concept. Is there any true definition, we wonder? This one little word can have so much meaning behind it, enough in fact, to make or break an entire company. Branding, if approached and executed correctly, can take a business to a place unimaginable…

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9 Ways to Improve ROI

April 16, 2010 | by Civilian | How To’s

Times are tough. And when times are tough, we take a closer look at accountability. We want to know that we are getting what we are subscribing to, that we are receiving a good value, and that we are seeing a return on our investments. Marketing is one of those investments, and if done right,…

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