Tag Archives: marketing
3 Ways to Thrive During the Defacing of Facebook
The face of Facebook is slowly being chipped away. I don’t mean Mark Zuckerberg’s face is deteriorating, nor do I mean that pixels are falling off your screen or that the site will stop growing. In all likelihood, its user interface will continue receiving regularly scheduled facelifts and its database of users will continue to…
Read more5 Steps for Social Media Reputation Success
Ah, the consumer voice; powerful, resonant, relentlessly present. Regardless of any move that you make as a company, whether it’s a new product release, a decision to partner with another brand, or a simple public event that you’ve attended; you never know what the consumer will have to say about it. The only thing you…
Read moreSpeak on it: Why now more than ever, your opinion matters
We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…
Read moreThree Steps to Successful Branding
Branding. We are repeatedly smacked across the face with this word, this concept. Is there any true definition, we wonder? This one little word can have so much meaning behind it, enough in fact, to make or break an entire company. Branding, if approached and executed correctly, can take a business to a place unimaginable…
Read more9 Ways to Improve ROI
Times are tough. And when times are tough, we take a closer look at accountability. We want to know that we are getting what we are subscribing to, that we are receiving a good value, and that we are seeing a return on our investments. Marketing is one of those investments, and if done right,…
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