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The world is massive. It is. The internet, the amount of knowledge, the speed of communication, the international economy… Well, it’s daunting. I’m not exactly singing “It’s A Small World.” This sentiment is a common one. Globalism has made a lot of us long for simpler times, for personalized customer service, for hometown pride. And…

Like many, part of my morning routine is trashing 10-15 emails clogging my inbox with offers pushing and promoting items I have no interest in. Most of these emails, which brands have spent time and effort creating, never get beyond the subject line. They're playing the numbers game, and while sheer volume and tenacity can…

Rewards programs are, mostly, annoying. Declining to sign up for a rewards program, especially in person, is pretty much awkward. And receiving weekly emails about said rewards program does absolutely nothing for me except clutter my inbox. But, I mean, it’s not like I have a strong opinion on the matter. We all know that…

Whether or not we are consciously aware of it, we live in a world defined by branding.  Being in the marketing industry, we often converse about branding as it pertains to a company or a product.  Hours upon hours of analysis and evaluation and strategic tactics go in to determine perception and positioning of a…

Generally people laugh when they hear I am an introvert. Even my husband shakes his head in disbelief when I often confess this to family and friends, as if he is not buying it. It is true. I swear. I have proof. Trust me, I tried to trick the Meyer’s Brigg test several times in…

We’ve all been there. The 2pm post-lunch crash. Perhaps it was tryptophan-induced food coma from the turkey sandwich you ate at lunch, or maybe it’s that morning coffee finally wearing off. Whatever the cause, fatigue in the office can affect your work function and performance, so I’d like to discuss a few steps you can…

According to "The 22 Immutable Laws of Branding," the most frequently violated law of branding is consistency. "Markets may change, but brands shouldn't. They may be bent slightly or given a new slant, but their essential characteristics (once those characteristics are firmly planted in the mind) should never be changed." Lack of consistency is certainly…

Exercise and physical exertion should be a part of your daily regimen if you want to maintain your mental health. There is no other (virtually) free treatment that works this well for treating depression, and the best part is, everyone has access to it. Therapy and antidepressants may be necessary in some cases, but exercise…

With everyone jumping on the SEM/SEO bandwagon, it can be a challenge to make your pay per click ads stand out from the pack.  The sponsored text ads section of Google search is no longer a novelty.  Search engine ads have evolved beyond a headline, two text rows, and a destination URL.  With Google AdWords extensions…

Data and Metrics If there's one thing that online advertising isn't lacking, it's data. Publishers, vendors, and agencies drool over the vast amounts of consumer and web user data available to them. It's often presented against metrics, like cost per thousand impressions (CPM), cost per click (CPC), cost per action/acquisition (CPA), and countless others. If…