All posts by Pete Levine
The Power (and Art) of a Claim or Benefit
If the above sounds the slightest bit interesting the odds are you’re an advertising or marketing professional and at some point, you’ve been tasked with selling a product, service, or idea. If however you’re not familiar, a claim is any statement of fact that’s made on behalf of what’s being promoted to help differentiate, establish…
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Presenting The Civilian Golden Bus Award Winner
Go to any office ripe with 20 and 30 somethings and there’s bound to be a competitive but friendly nature when it comes to anything and Civilian is no different. Whether we’re battling for the fastest finish in our police training course, encouraging a lunchtime hot sauce eating contest or winning the office fantasy football…
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Our Newest Client, Cleared for Takeoff
As a marketing communications agency dedicated to the social good, few things get the Civilian flag flying higher than an opportunity to partner with like-minded clients. If a proposal lines up with our values and relevant experience, we’re basically running on jet fuel, and won’t rest until we’ve given it our all to secure that…
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California Clean Air Day is October 2: How We’re Practicing What We Preach
At Civilian we take a hard stance on a few things: 1. We seek first to understand before we try to be understood. 2. We are pro-dog: the more the merrier. And most importantly, we believe: 3. Where there’s a WE there’s a WAY. This isn’t just a pithy and inspiring rally cry that’s posted…
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