All posts by Caylee Southland
Keep Your Brand Safe With Facebook’s Brand Safety Controls
It's every marketer's dream to run ads on the exact websites that your target audience is on. Fortunately, through automated online advertising, you’re able to do exactly that. But (there always has to be a but) while your ads are able to run on these particular websites, it doesn't mean these websites are ones you…
Read More
Why is TikTok so Popular?
It hadn’t even been one full week of sheltering-in-place when my curiosity finally got the best of me. As someone who loves social media and spends way too much time on their phone, I was well aware of TikTok and its growing popularity. I watched as downloads continuously dominated the App Store and read countless…
Read More
How to Write Blog Posts People Will Want to Read
Before diving into the world of blogging, it’s important to know how to write blog posts that people will actually want to read. Blogs are supposed to be informative, but not dry and clinical. They’re not a college essay, and shouldn’t be written like one. With dedicated time and effort, a blog can become extremely…
Read More
Social Media for Social Good
From public takedowns and security scandals to incriminating emails, Facebook carries a lot of baggage these days. It’s almost hard to believe this behemoth social media company started out as a place to simply message friends, share pics from your family vacations, or wish your old pal a happy birthday. Many young people, particularly those…
Read More
3 Video Trends You Should Expect to See More of
In today’s fast paced world, media consumers expect to see engaging and relevant content whenever they go online. Brands have to keep up with the times to ensure their content strategy appeals to online audiences' changing media habits. Video is on the rise and all the signs are pointing to trends that include vertically shot…
Read More