Monthly Archives: November 2018
Midterm Elections and Media
The 2018 midterm elections are now behind us and while there were winners and losers on both sides – the real winners were the publishers, networks, stations, and social media sites which took in a generous amount of advertising dollars. Overall, $8.9 billion dollars were spent in advertising for the 2018 mid-term elections which is…
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Advertising Week 2018 Recap
Advertising Week is a worldwide gathering of marketing, advertising, technology, and brand professionals. This New York event occurred in early October and features some of the industry’s brightest minds, organized networking, and world-class entertainment. There are panels, seminars, and workshops that cover everything going on within the industry ranging from hot topics and leadership, to…
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A WISE Partnership in Mentoring
We got together with the San Diego chapter of Women In Sports and Events (WISE) in our shared mentorship efforts by hosting a workshop on the best practices of self-promotion through LinkedIn. The workshop consisted of Jorge Barba starting with the how-tos of a LinkedIn profile, then later rounded out the event with a panel…
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Jessica’s Untitled Zine Project – Part 2
Part 2 of 6: Straight from the Source: An Interview with Joel Barber In order to get a first-hand account of what making and marketing a zine is like, I interviewed Joel Barber, a comedian and writer whose zine, Million Dollar Underwear, I have contributed design and illustrations to in the past. Joel offers some…
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