The uncommon agency for the common good

Tag Archives: creative

AP Journal #7: A creative debacle

August 1, 2014 | by Accepted Protege | Civilian Water Cooler

What do you think about the traditional creative team format (Copy and Art)? Greg: As far as creative work goes, a few things about creating good work remain consistent over time. However, as we move into a more digitally driven future, there is less emphasis on the printed word. The supporters of this argument cite the impending…

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Looking for the Edge

July 10, 2014 | by Accepted Protege | Creative Find, How To’s, Uncategorized

The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…

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Great Outdooor Ads

June 15, 2009 | by Civilian | Creative Find

  There will always be new technologies threatening to replace current media capabilities. DVR was supposed to destroy TV advertising; Satellite radio was going to do away with terrestrial radio and the rising amount of commercials per hour listeners are forced to hear; the web is currently putting an end to print – mostly newspapers….

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