Tag Archives: creative
AP Journal #7: A creative debacle
What do you think about the traditional creative team format (Copy and Art)? Greg: As far as creative work goes, a few things about creating good work remain consistent over time. However, as we move into a more digitally driven future, there is less emphasis on the printed word. The supporters of this argument cite the impending…
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Looking for the Edge
The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…
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There will always be new technologies threatening to replace current media capabilities. DVR was supposed to destroy TV advertising; Satellite radio was going to do away with terrestrial radio and the rising amount of commercials per hour listeners are forced to hear; the web is currently putting an end to print – mostly newspapers….
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