There will always be new technologies threatening to replace current media capabilities. DVR was supposed to destroy TV advertising; Satellite radio was going to do away with terrestrial radio and the rising amount of commercials per hour listeners are forced to hear; the web is currently putting an end to print – mostly newspapers.
True innovation is finding new ways to make the traditional feel fresh. Outdoor advertising is becoming more innovative and engage despite its firm location at the heart of traditional media. Companies are really putting some creative thought into how to engage consumers who are constantly bombarded with outdoor advertising. Here are some that caught our eye:
McDonalds- yummy Milkshake
Rock Station 96.3- offers free air guitars to rock out to their station- BRILLIANT
Another interactive outdoor ad- helping you to imagine the experience
Outdoor posters for the Bronx Zoo