CDPH – Wildfire Preparedness
The Challenge
Wildfire doesn’t wait for an approval cycle. The California Department of Public Health asked Civilian for a statewide campaign to give residents of 27 high-risk counties clear health guidance before, during, and after wildfire events. We developed the messaging, creative, radio, and outdoor placements, along with turnkey toolkits in English and Spanish that county teams could deploy in real time during an emergency. A small public information team can’t build materials from scratch every time conditions change, so we prepared bilingual, pre-approved tools in advance for safety notices and seasonal updates.
