CDPH – Branding and Strategic Communications
The Challenge
A public agency’s logo carries its credibility. When the California Department of Public Health set out to modernize an outdated, inconsistent identity, Civilian started by asking: interviews with state health leaders, staff focus groups, and a survey of 2,000 Californians. Six logo concepts were tested with focus groups statewide before a final mark was chosen, unveiled in September 2024. We then delivered ADA-compliant brand guidelines and a Strategic Communications Toolkit that staff across the department use to stay consistent.
