Social Marketing
The Rise of Stories in Social Media
Social media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…
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Our New Year’s Resolution: “B” a Force for Good
As a newly Certified B Corporation, Civilian is making a resolution this year to live up to the B Corp motto to “use business as a force for good.” We’re proud to join more than 2,600 B Corps around the world who have made the pledge to redefine success in business, including Ben & Jerry’s,…
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Live Well San Diego: Creating Social Change Through Collective Impact
Stacey Nelson Smith, President and CEO, Civilian The recent Sustainable Brands conference was a fitting stage to share the success story of Live Well San Diego, a visionary partnership that’s creating measurable progress toward a region that’s healthy, safe, and thriving. While San Diego is known for its beautiful beaches, perfect weather, and an active…
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The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing
With Earth Day 2017 quickly fading in the rearview mirror, I’m reminded of the challenge we face every other day of the year: maintaining high awareness and action on sustainability issues. Government agencies and nonprofits have traditionally shouldered the greatest responsibility for year-round efforts aimed at influencing behaviors that benefit individuals and society. But a…
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