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Twitter has emerged as one of the leading global social media platforms. The site boasts over 200 million users, with more accounts added daily. Twitter handles represent brands, businesses, individuals, and more.  New Twitter users should keep these basic tips in mind. 1. Keep your profile open Twitter is a means to connect with others,…

This past month has been one of those months where there just doesn’t seem to be enough hours in the day.You know when you’re not entirely sure what you did every day but somehow every last second was filled with some form of productivity.In the midst of all the hustle and bustle, I blinked, and…

Branding is everything. It’s who you are, what you represent, what you purchase or participate in. It’s a definition. What attracts us to a particular brand? Why are we compelled to purchase one product over another? Why do we participate in one event over another? Where does brand affinity come from? You create a need,…

It’s officially Bowl Season – a magical time of year when any college football team worth a grain of salt celebrates with a trip to a neutral location for one last matchup. It’s the final opportunity for the perennial powerhouses to flaunt their might, and for the underdogs to turn heads. Every team in contention,…

Rebranding is a crucial change for a company. It can make or break the company image. If the campaign is not well planned and organized and fails to achieve a set goal, it could not only cost a company thousands of dollars, but place a negative light on the company’s overall image. Thinking with a…

Branding. We are repeatedly smacked across the face with this word, this concept. Is there any true definition, we wonder? This one little word can have so much meaning behind it, enough in fact, to make or break an entire company. Branding, if approached and executed correctly, can take a business to a place unimaginable…

Times are tough. And when times are tough, we take a closer look at accountability. We want to know that we are getting what we are subscribing to, that we are receiving a good value, and that we are seeing a return on our investments. Marketing is one of those investments, and if done right,…

If you’ve ever taken a basic marketing course, you’re probably familiar with the four Ps. You know – the marketing mix: product, pricing, placement, and promotion. When you mix these ingredients well, it’s a recipe for success. But if you get one wrong, it’s like substituting salt for sugar. That’s a recipe for disaster. I…

Marketers have long been concerned with ‘name recognition’ or ‘brand awareness’. But in the18 years that I’ve worked in the industry what my clients really care about is what that campaign did to sales. There are four steps, and they all relate to Kipling's five W’s and an H. Step 1. PLAN the campaign around…