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I started my Facebook page my senior year of high school as a mom-safe alternative to MySpace.  Since everyone and their mother (quite literally) had MySpace accounts, I was constantly getting checked up on by other moms who would report my daily doings to my mom.  I never had anything bad or offensive on my…

  Schmoozing has a somewhat negative connotation.  Typically it's associated with shady car salesmen or vendor shows- sellers kissing buyers behinds regardless of how they feel about them to keep the money trail happy.  It's not something I enjoy doing, or am good at doing- perhaps why I shy away from the sales side of advertising.…

Hi, my name is Sarah, and I am a commaholic. It's true.  I love commas.  I use them all the time, sometimes correctly.  I've been told that I am a conversational writer, meaning I write the same way I would talk. Sometimes when I want to make a point, I pause, or use a meaningful…

I like communication.  I believe that every person I meet is an opportunity for me to improve and/or enhance myself.  Every encounter is a chance for me to observe and discern character qualities and mannerisms that I could benefit from by emulating or avoiding.  They are opportunities to hear another perspective, see a different side…

So I had a friend of mine ask me the other day why she’s started seeing “curated pages” on some of her favorite websites. I got all giddy at the opportunity to explain what curation is, on account of sometimes I run an art gallery in my dreams. I figured if she were wondering, maybe…

All any advertiser really wants is for their message to be heard, and their requested action to be taken.  So, how do you figure out who your target is and what's the best way to reach them?  I find it to be very similar to dating. Here are five tips and tricks to date your…

It may just be me, but this year is flying by quicker than usual. It's April, and I don't know when that happened. I'm not emotionally prepared for it. Easter next week, then Memorial Day, Labor Day, Thanksgiving and OMG! It’s almost Christmas! Moreover, it's got me thinking about how rapidly our industry is moving…

I went to visit my family recently and my father regaled me with the latest lawyer joke spinning across the web.   While not the biggest fan of lawyer jokes, this one resonated and I thought I would share it. A lawyer and a senior citizen are sitting next to each other on a long flight. …

I know, I know. But we need to talk about it. The Recession. I’ve been doing some soul-searching slash internet-digging about new industry trends, and the word is still showing up. So I have come to this obvious-but-also-necessary conclusion: the recession is still on everyone’s mind in a big way. Yes, we are seeing a…

At the risk of repeating myself, I am going to keep harping on one of my favorite subjects: television advertising. Why do I like it so much? Because it’s starting to get very sneaky. It’s a new and aggressive field where advertising and creative content are becoming more intertwined by the second. Product placement is…