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My mornings in the office typically start with a big cup of coffee and my computer. As I drink my coffee and try to convince my body to fully wake up, I peruse all of my communication sources- emails, voicemails, Facebook, Twitter, maybe Drudge Report if I’m feeling particularly ambitious.  In less than 20 minutes…

At the risk of repeating myself, I am going to keep harping on one of my favorite subjects: television advertising. Why do I like it so much? Because it’s starting to get very sneaky. It’s a new and aggressive field where advertising and creative content are becoming more intertwined by the second. Product placement is…

Most companies recognize the need for an online marketing presence and, at a bare minimum, have a company website.  Many more have begun capitalizing on the use of social media in advertising and marketing their brands, often employing social media such as tweeting, “liking”, blogging and trying to maximize their digital presence using search engine…

The classy city of San Diego is home of many colleges and three major universities: San Diego State University, University of California San Diego, and University of San Diego. On these campuses and many others throughout California and the United States, students live dirt cheap and survive on ramen noodles, tap water and other bare…

It wasn't a particularly sunny day in the Sunshine State, but this AdEaser was glowing nonetheless. I traveled down Interstate 4 (colloquially referred to as "the I-4 parking lot") and onto SR-528 ("The Beachline," one of the innumerable tollways that crisscross Central Florida). Merging onto International Drive (which is famously dotted with cheap T-shirt and…

The world is massive. It is. The internet, the amount of knowledge, the speed of communication, the international economy… Well, it’s daunting. I’m not exactly singing “It’s A Small World.” This sentiment is a common one. Globalism has made a lot of us long for simpler times, for personalized customer service, for hometown pride. And…

AdEase is proud to announce we are now a Google Adwords Certified Partner (GACP). To become a certified partner, advertising agencies and online marketing companies must pass Google's rigorous exams, which establish the test taker’s in-depth knowledge of Google AdWords. With the GACP designation, AdEase is confirmed as a full service marketing agency able to help…

Like many, part of my morning routine is trashing 10-15 emails clogging my inbox with offers pushing and promoting items I have no interest in. Most of these emails, which brands have spent time and effort creating, never get beyond the subject line. They're playing the numbers game, and while sheer volume and tenacity can…

The year is 2012, Whitney Houston has tragically passed away, another end of the world prediction will be proven false, and the future of advertising and marketing is quickly arising in a unique form. Many movies attempt to foresee the future in a 90 minute extravaganza. However, it is only real through the lenses of…

Since the San Diego Department of Health and Human Services has made such a difference with the "It’s Up to Us” campaign, I was thrilled to get the opportunity to work on a piece of it with the Health Sciences High and Middle College (HSHMC) student interns on a Public Service Announcement (PSA) and Outreach…