Tag Archives: Advertising
5 Tips for Group Buying Success
>Group buying is everywhere. From Groupon and LocalTwist to your local newspaper’s equivalent, we can’t escape its recent surge. Group buying is generally a good thing. Consumers love the low prices, and businesses love the traffic. And the group buying agents love their cut of the transactions. But it’s easy to go wrong. Lack of…
Read moreSan Diego Comic-Con: where people pay to see advertising
The San Diego Comic-Con, which ended about a week ago, has transformed from a comic book enthusiast’s party to a major Hollywood advertising vehicle in the past ten years. Hollywood seemed to catch on to the possibility of the mainstream popularity of comic book characters when films such as the X-Men and Spider-Man trilogies became…
Read moreThree Steps to Successful Branding
Branding. We are repeatedly smacked across the face with this word, this concept. Is there any true definition, we wonder? This one little word can have so much meaning behind it, enough in fact, to make or break an entire company. Branding, if approached and executed correctly, can take a business to a place unimaginable…
Read moreLocation-Based Advertising: Real-time Relevance
How advertisers can (and will) reach you at the exact right moment
Read moreHow iAds will help advertisers reach toddlers
Unless you’ve been living in the woods, cut off from all forms of media for the past three years, you’ve probably heard about Apple’s newest range of iDevices: iPhone, iPod Touch and iPad. The software that runs these devices, iOS (recently shortened from ‘iPhone OS’), has proven to be one of the most user-friendly operating…
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