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Tag Archives: Advertising

Diary of a Working Girl

April 29, 2011 | by Sarah Michelle Matley | Civilian Water Cooler

Spring is here and that means thousands of new graduates will soon be celebrating the completion of their college degrees. Amidst the excitement is also the fearful grumble in the back of all upcoming and recent graduates’ minds, “What do I do now?” We’ve all heard how difficult the job market is right now and…

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Our Favorite Commercials

April 15, 2011 | by Sarah Michelle Matley | Civilian Water Cooler

Commercial Favorites You can call us ad-nerds, but we love commercials.We always have. Favorite commercials are a common topic of conversation in the AdEase office, so we decided to share some of our favorites. Current Favorites Miracle Whip Watch El Monterrey Watch AT&T U Verse Watch Delux Walls Watch Chrysler Eminem Super Bowl Watch Volkswagon…

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More Than a Brand

March 31, 2011 | by Sarah Michelle Matley | How To’s

Branding is everything. It’s who you are, what you represent, what you purchase or participate in. It’s a definition. What attracts us to a particular brand? Why are we compelled to purchase one product over another? Why do we participate in one event over another? Where does brand affinity come from? You create a need,…

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3 Ways to Thrive During the Defacing of Facebook

December 8, 2010 | by Civilian | Digital Trends

The face of Facebook is slowly being chipped away. I don’t mean Mark Zuckerberg’s face is deteriorating, nor do I mean that pixels are falling off your screen or that the site will stop growing. In all likelihood, its user interface will continue receiving regularly scheduled facelifts and its database of users will continue to…

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Rebranding Do’s and Don’ts

November 29, 2010 | by Civilian | How To’s

Rebranding is a crucial change for a company. It can make or break the company image. If the campaign is not well planned and organized and fails to achieve a set goal, it could not only cost a company thousands of dollars, but place a negative light on the company’s overall image. Thinking with a…

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