All posts by Varinda Gupta
Finding the Ideal Influencers for Your Social Marketing Campaign
We know from experience that influencer marketing is a powerful and high-ROI tactic for public health awareness and social change campaigns. However, finding influencers who can reach your priority audience, fit your budget, and pass a “clean history” check for government client approval can be challenging — especially when you add the need for genuine,…
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6 Things We Learned From Co-Creating Social Impact Campaigns With Youth
If there’s one thing we’ve learned working on youth-focused social impact campaigns, it’s that involving young people from the very beginning is key. When youth help shape the work, campaigns become more relevant, more authentic, and more likely to connect with the people they’re meant to reach. Too often, though, young people are treated as…
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