All posts by Sherry LeCocq

In Observance of World Suicide Prevention Day: Knowing the Signs of Suicide Could Help Save a Life

On this World Suicide Prevention Day, AdEase wants to empower Californians with the knowledge to recognize warning signs for suicide and to intervene to save a life. Every day, there are family and friends who suffer with emotional pain. While they might feel alone and unable to speak up, it is important for us to…

“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off Media Strategy by AdEase Marketing, Advertising & Public Relations Soars LOS ANGELES/SAN DIEGO (June 24, 2014) — A public outreach campaign from the Los Angeles International Airport to inform travelers and nearby residents of the airport’s extensive multi-billion…

Winners of Statewide Video Contest Honored for ‘Directing Change’

More than 600 students, family members and mental health advocates gathered at the Crest Theatre in Sacramento on Tuesday, May 13 to honor the winning student filmmakers who participated in the second annual Directing Change Video Contest. The contest, sponsored by the California Mental Health Services Authority (CalMHSA), empowers young people to promote suicide prevention…

The Royal Baby Has Crowned

Well, folks. In case you haven’t heard, Baby Royale has made his grand entrance into the world. News outlets, facebook and Twitter are all buzzing with gossip, speculation, and, in some cases, disdain over the arrival. What will the royal name be?  How is momma Kate doing? Will the Her Royal Highness babysit on the…

Kids React to Cheerios Commercial

As advertisers, we are often asked to come up with creative campaigns that appeal to a broad range of ethnicities, which could mean anything from tailored materials translated into different languages or simply including images of people representative of a specific race or culture. Cheerios’ recent commercial featuring an interracial married couple and bi-racial child…

I’ve been practicing PR for almost ten years and every time I witness a celebrity in hot water, I wonder, “how will their publicist handle this one?”  I’ve never done celebrity PR before so, it’s hard for me to imagine what the life of publicist is like, especially if they manage someone like Charlie Sheen,…

As I sit and write this blog that will publish through WordPress, a platform that didn’t exist even as I entered the advertising workforce less than a decade ago, I wanted to use the opportunity to reflect on the digital progress we’ve made. I think it’s safe to say that the stage has been set…

This morning I attended a great presentation through the San Diego Chapter of the Public Relations Society of America. Aptly and simply known by his Twitter handle @ChargersPRguy, Bill Johnston, Director of Public Relations for the San Diego Chargers, gave us PR folks not only helpful professional advice but a captivating and entertaining look inside…